Crisis Prevention Strategy
While developing the strategies necessary to respond to a crisis or "Crisis Strategy", it is imperative to start with the crisis strategic prevention strategy as these measures should be established very early in the implementation of Crisis Management.
The five-level of crisis prevention strategies that will be discussed in this article are:
- Technical and structural
- Evaluation and diagnostic
- Psychological and cultural
At the corporate level, this involves a shift in the prevailing corporate philosophy toward Crisis Management. Organisations must not consider implementing CM as a cost but as a strategic necessity for ensuring the reliability of their services, products, and production systems. The key is to provide strategic advantages over their competitors.
Technical and Structural Level
This set of activities involves the creation of a Crisis Management (CM) team comprising of specialists, managers and executives from different business units and functional areas.
Evaluation and Diagnostic Level
The effort includes evaluative and diagnostic tools and processes such as a legal and financial audit of threats and liabilities. This also includes a “dashboard” which monitors impending threats 24 by 7.
This group is concerned with how organizations manage their communications and what kind of information is processed between themselves and their stakeholders.
Psychological and Cultural Level
This last set of crisis prevention efforts is the most subjective and often the most difficult to implement because it deals with highly emotional issues such as fear, uncertainty and anxiety.
If you want to find out more about how crisis is related to crisis management and crisis communication, do read more: