Crisis Communication Series
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[CC-HS] Holding Statement - Customer/ Employee Fatality

You will be receiving information from the moment you know a crisis has occurred, but without a framework or communication plan to guide you, valuable information may be ignored or lost. These questions help you quickly focus on the basics of “who, what, and where” in the crisis situation.
Moh Heng Goh
Crisis Communication Certified Planner-Specialist-Expert

Customer/ Employee Fatality

This is a terribly tragic accident and our deepest sympathies go out to this (Customer's) employee's family.

Company policy prohibits me from releasing the (Customer's) employee's name without the family's consent, but i can tell you that he/she was employed by __________ for __________ years.

His/or her position with the company at the name of the accident was __________ . Our number one priority at __________ is safety. It's critical that we determine how this accident occurred so we can take steps to prevent something like this from happening again.

Our goal is to return every customer and employee home safety every day.

 

Read More about your learning journey -- click "Minimizing Reputation Lost Through Effective Crisis Communication"

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