---
title: [CC] Formulate Key Messages
description: Formulate Key Messages
image: https://blog.bcm-institute.org/hubfs/Blended%20Learning%20Crisis%20Communication/General%20More%20Post%20Blended%20CC/Chapter%2022/IC_More_Chapter22_Formulate%20Key%20Messages.png
---
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##### Crisis Communication Series
# \[CC\] Formulate Key Messages
For a Crisis Communication professional, you have multiple audiences to cater to during a Crisis. Each audience demographic will be required to be handled very differently. Thus, it is important for a Crisis Communication professional to formulate key messages ahead of time for the various audiences.
[Moh Heng Goh](https://blog.bcm-institute.org/crisis-communication/author/moh-heng-goh) Dec 23, 2020
###### Crisis Communication Certified Planner-Specialist-Expert
#### Formulate Key Messages
Formulate key messages may involve:
**Determine information content, which may include:**
- Information about the crisis and its status.
- Information that is relevant to stakeholders.
**Determine logistics and media, which may involve:**
- Identify communication channels.
- Determine the timing of the release of communications.
**Assess relevant stakeholders, which may involve:**
- Identify stakeholders to be reached out
- Determine the depth of information already known by stakeholders.
**Involve relevant stakeholders, which may include:**
- Solicit feedback and suggestions.
- Provide opportunities for feedback.
**Manage meta messaging, which may involve:**
- Ways to manage the non-information content of the message (communication tone, emotion).
#### Key Message
Key messages may include:
- Accurate information regarding crisis.
- Organisation’s key messages.
- Resource utilisation status.
- Responses to media queries, member updates and queries from the public broadcast information of potential interest to stakeholders, the public and the media.
#### What Are the Key Messages?
Each of these audiences will be looking for a specific message. The development of messages for each audience will be prioritised based on their involvement.
| **Message Planning Worksheet** | | | |
| --- | --- | --- | --- |
| **Event/ Crisis Scenario** | | | |
| **Audience** | **Key Message** | **Supporting Facts** | **Communication Channel** |
| | | | |
**Figure 23-1: Message Planning Worksheet**
#### [](https://blog.bcm-institute.org/cs/c/?cta_guid=51e38568-9e7f-46e9-8765-9a75e9b802a3&signature=AAH58kEldk8t78nO5diLDv7WCiyOEIMZwA&pageId=32001795607&placement_guid=986c3817-b41e-4d77-878c-6f80a9cd31aa&click=6035574b-e06c-4a9b-b4e9-a46132b938a9&hsutk=d2f685812d89917c1ecd525451104f30&canon=https%3A%2F%2Fblog.bcm-institute.org%2Fcrisis-communication%2Fcrisis-communication-action-steps-before-during-and-after-crisis&portal_id=3893111&redirect_url=APefjpFzhcDUBmqX1oKi_p0QhBC_2Ohc7TBCQnG_p_ftRc7OfH7MBY6IVjiRRc1KTjovmjqX10yGPY_vZa2lfSdQr3IQsx8RrocqljAv7sFGVrqHy1pijrKGWKWNxp68Fixyq5gPJ2CxDGuaoUmOp030S8GNJMQHahYgn9aM1aurq1Guz263ELyxr8SicG3cUehbhLPv9juGYmGbdGYED8Dzxl0mw_qKqnScKj43YRz2ygWWdB-1TOsp3R3se23OUh3CgWDRGYve6fV_Gu_Jkl92bPqpafeaHTw7NGNVDxGbGMMv-1Bt0tGOwZ2xSIUYwcEutNTx151j&__hstc=218579078.d2f685812d89917c1ecd525451104f30.1608605356911.1608711162939.1608714294136.4&__hssc=218579078.1.1608714294136&__hsfp=563081268&contentType=blog-post&hsLang=en)Reference
Goh, M. H. (2015). A Manager's Guide to Implementing Your IT Crisis Communication Plan. Business Continuity Management Specialist Series. Singapore: GMH Pte Ltd.
Extracted from **"Formulate Key Messages"**
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