Crisis Management Series
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What Is A Confrontation Crisis?

Confrontation crises arise when employees fight amongst themselves. Individuals do not agree with each other and eventually depend on non-productive acts.
Moh Heng Goh
Crisis Management Certified Planner-Specialist-Expert

New call-to-actionHere is another type of crisis scenario described in the "What Crisis or Crisis Scenario Should I Be Planning For My Organisation?" that is on the list to handle as part of crisis management and crisis communication.  Click icon on the right to read more.

Confrontation crises occur when disgruntled individuals and groups fight businesses, government, and various interest groups to win acceptance of their demands and expectations.

Type of Confrontation Crisis

What Is A Confrontation Crisis?The common type of confrontation crisis arises when employees:

  • fight amongst themselves.
  • individuals do not agree with each other and eventually depend on nonproductive acts like boycotts and strikes for indefinite periods.
  • as employees disobey superiors.
  • give them ultimatums and force them to accept their demands.

These crises are usually internal disputes resulting from ineffective communication and lack of coordination, leading to these confrontation crises.

Response to Confrontation Events

The key to managing such crises is to: 

  1. Response to the respondent thoughtfully and acknowledge your role in the matter; and
  2. Manage all communication platforms, including social media accounts, carefully during the crisis.

Listen and Manage

It is essential to note that ignoring strong public digital voices is no longer an option. Companies have to learn to communicate effectively in the social media age, truly listen to social chatter, and respond in a way that aligns with both brand and customer expectations.

Everybody makes mistakes. However, having a solid crisis management and crisis communication plan in place to address the negative publicity or complaints promptly and transparently will not only help preserve the organisation's reputation. 

Yet again, this enables the organisation to confirm that it is a business that cares about its stakeholders and is willing to go the extra mile to have happy stakeholders who are proud to be associated with your brand and live up to your brand promise, values and ethics.


More Information About Crisis Management Blended/Hybrid Learning Course

To learn more about the course and schedule, click the buttons below for the  CM-300 Crisis Management Implementer [CM-3] and the CM-5000 Crisis Management Expert Implementer [CM-5].

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