Starting from Zero

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Moh Heng Goh

Where do I Start?IC_CM_Starting from Zero

This chapter is written for someone who is about to start its crisis management journey. It starts with a “blank” page. If you are operating in an existing crisis management framework, then, proceed to the next chapter.

What is a Crisis?

The key in this journey is to “speak the same lingo.” Hence, it is important that an organization establish its definition of a “crisis.”

The crisis is defined as a significant business disruption that stimulates extensive news media coverage. The resulting public scrutiny will affect the organization’s normal operations and also could have a political, legal, financial and governmental impact on its business.

Why Do I Start?

The appointed person should start by gathering information from articles, case studies and analyzes of recent crises affecting organizations both inside and outside of your industry. The key is to identify best-practice recommendations and any common pitfalls.

How Do I Identify a Crisis?

Having understood the definition of a crisis to an organization, proceed to take a hard look at your organization and identify issues that can develop into a crisis.

One of the major elements of effective CM planning includes an assessment of the most likely scenarios.

The issues can span the organization and may include company leadership conduct concerns, a growing list of safety violations or a stream of negative news stories.

How to Setup a CM Planning team?

The general failure of many executives tasked to implement the organization’s first CM initiative is the temptation to go into it alone. The CM project is often underestimated as it is usually a large project. Hence, it is not possible for an individual to just treat it as a plan writing exercise and build it alone. The access to the perspective of a multi-disciplinary team is imperative to the success of this project when it is started.

What is Next When Issues are identified?

With issues identified, the project team or the Crisis Management Planning Team will take note on which issues require an additional non-communications response, such as help from medical or law enforcement professionals.

At this stage of the project, it is essential to secure additional training or identify personnel in advance to help anyone physically or mentally hurt by a crisis.


A Manager’s Guide to Implementing Your Crisis Management Plan

Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan . Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.

Extracted from Starting from zero




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