Crisis Management Series
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[CM] Roles and Responsibilities of Community Relations Manager

Community Relations Managers are pivotal in establishing and nurturing positive relationships between organizations and the communities they serve.

Developing and implementing strategies to engage with the local community, build trust, and foster a positive public image are at the forefront of their responsibilities.

Community Relations Managers contribute to developing a strong and mutually beneficial bond between the organization and its surrounding community by actively participating in public relations efforts, events, and social responsibility initiatives.

Moh Heng Goh
Crisis Management Certified Planner-Specialist-Expert

Roles and Responsibilities of Community Relations Manager

[CM] Roles: Community RelationsCommunity Relations Managers are the liaison between the organisation and various stakeholders, including residents, local businesses, and government entities.

They ensure that the organisation's values align with community needs and expectations. They often spearhead community outreach programs, sponsorships, and partnerships to enhance the organisation's social impact and contribute to the community's well-being.

In addition to community engagement, Community Relations Managers are instrumental in managing crisis communication and handling issues that may impact the organisation's reputation within the community.

They proactively address concerns, facilitate open dialogue, and work to resolve conflicts to maintain a positive relationship with stakeholders.

The Community Relations Manager (CRM) in crisis management manages relationships with the community and various stakeholders. Their roles and responsibilities include:

Community Engagement
  • Foster positive relationships with the local community.
  • Facilitate open communication and collaboration.
Stakeholder Liaison
  • Act as a liaison between the organization and stakeholders.
  • Maintain relationships with government agencies, NGOs, and community leaders.
Information Dissemination
  • Communicate relevant information to the community during the crisis.
  • Ensure transparency and accuracy in sharing updates.
Addressing Concerns
  • Address concerns and inquiries from the community.
  • Serve as a point of contact for community members seeking information.
Crisis Impact Assessment
  • Assess the impact of the crisis on the community.
  • Collaborate with other team members to develop strategies for community support.
Crisis Preparedness Initiatives
  • Implement community outreach programs focused on crisis preparedness.
  • Educate the community on response procedures and available resources.
Crisis Response Planning
  • Work with the crisis management team to incorporate community input into response plans.
  • Ensure that the community's needs are considered during decision-making.
Reputation Management
  • Manage the organization's reputation within the community.
  • Mitigate potential negative perceptions through effective communication.
Resource Coordination
  • Coordinate resources and support services for the community.
  • Collaborate with external organizations to assist.
Post-Crisis Recovery
  • Facilitate community recovery efforts after the crisis.
  • Implement initiatives to rebuild trust and strengthen community ties.
New call-to-actionSumming Up ...

The Community Relations Manager is pivotal in maintaining positive relationships with the community and stakeholders, contributing to a more resilient and supportive response during and after a crisis.


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Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.



More Information About Crisis Management Blended/ Hybrid Learning Courses

To learn more about the course and schedule, click the buttons below for the  CM-300 Crisis Management Implementer [CM-3] and the CM-5000 Crisis Management Expert Implementer [CM-5].

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