Crisis Management Series

Implement Crisis Preventive Measures

“Major crises occur not only because of what an organization knows, anticipates, and plans for but just as much because of what it does not know and does not anticipate.”


Moh Heng Goh
Crisis Management Certified Planner-Specialist-Expert

Crisis Preventive Measures

The aspects the crisis prevention measures address are:

  • Strategic level
  • Technical and structural
  • Evaluation and diagnostic
  • Communication
  • Psychological and cultural

Strategic Level

This involves a shift in the prevailing corporate philosophy. Organisations must not consider implementing CM as a cost but as a strategic necessity for ensuring the reliability of their services, products, and production systems. The key is to provide strategic advantages to their competitors.

Technical and Structural Level

This set of activities involves the creation of a CM team comprising specialists, managers and executives from different business units and functional areas.

Evaluation and Diagnostic Level

The effort includes evaluative and diagnostic tools and processes such as a legal and financial audit of threats and liabilities. This also includes a “dashboard” that monitors impending threats 24/7.

Communication Level

This group is concerned with how organisations manage their communications and what kind of information is processed between themselves and their stakeholders.

Psychological and Cultural Level

A Manager’s Guide to Implementing Your Crisis Management Plan

This last set of crisis prevention efforts is the most subjective and often the most difficult to implement because it deals with highly emotional issues such as fear, uncertainty and anxiety.

Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.

Extracted from Chapter 10 Implement Crisis Preventive Measures

Find out more about Blended Learning CM-300 [BL-CM-3] & CM-5000 [BL-CM-5]

To know more about our blended learning program and when the next course is scheduled, feel free to contact our friendly course consultant colleagues via  They are the BL-CM-3 Blended Learning CM-300 Crisis Management Implementer and the BL-CM-5 Blended Learning CM-5000 Crisis Management Expert Implementer.

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