Crisis Preventive Measures
The aspects the crisis prevention measures address are:
- Strategic level
- Technical and structural
- Evaluation and diagnostic
- Psychological and cultural
This involves a shift in the prevailing corporate philosophy. Organisations must not consider implementing CM as a cost but as a strategic necessity for ensuring the reliability of their services, products, and production systems. The key is to provide strategic advantages to their competitors.
Technical and Structural Level
This set of activities involves the creation of a CM team comprising specialists, managers and executives from different business units and functional areas.
Evaluation and Diagnostic Level
The effort includes evaluative and diagnostic tools and processes such as a legal and financial audit of threats and liabilities. This also includes a “dashboard” that monitors impending threats 24/7.
This group is concerned with how organisations manage their communications and what kind of information is processed between themselves and their stakeholders.
Psychological and Cultural Level
This last set of crisis prevention efforts is the most subjective and often the most difficult to implement because it deals with highly emotional issues such as fear, uncertainty and anxiety.
Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.
Extracted from Chapter 10 Implement Crisis Preventive Measures
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