While developing the strategy to respond to a crisis, it is imperative to start with the crisis prevention strategy as these measures should be addressed very early in the implementation. The five-level of the crisis prevention strategy are:
- Technical and structural;
- Evaluation and diagnostic;
- Communication; and
- Psychological and cultural.
At the corporate level, this involves a shift in the prevailing corporate philosophy toward Crisis Management. Organisations must not consider implementing CM as a cost but as a strategic necessity for ensuring the reliability of their services, products, and production systems. The key is to provide strategic advantages over their competitors.
Technical and Structural Level
This set of activities involves the creation of a CM team comprising specialists, managers and executives from different business units and functional areas.
Evaluation and Diagnostic Level
The effort includes evaluative and diagnostic tools and processes such as a legal and financial audit of threats and liabilities. This also includes a “dashboard” which monitors impending threats 24 by 7.
This group is concerned with how organizations manage their communications and what kind of information is processed between themselves and their stakeholders.
Psychological and Cultural Level
This last set of crisis prevention efforts is the most subjective and often the most difficult to implement because it deals with highly emotional issues such as fear, uncertainty and anxiety.
Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan . Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.
Extracted from Implement Crisis Prevention Strategy
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