Identify the Stages of a Crisis

Stages of Crisis

When organisations experience a significant problem that threatens their business, they must react quickly and effectively to protect their reputation.

Providing clear information to customers and the media can build support and help the company recover quickly. Having a crisis management strategy before problems occur is an essential part of the process.

Stages and Phases of a Crisis

The activities and management issues at each stage/phase of a crisis are tabulated in the table below.

Crisis	Phase	Stage	Description
Before	Identification/ Discovery	Pre-crisis	Before the event.
During	Preparation/ Planning Response/ Control Recovery	During crisis	Warning: Indications that there are or may be or could be events liable to cause significant impact to the organization.
			Crisis Point: When the event begins to impact the organisation significantly.
			Recovery: The acute stage of the crisis has passed, and the organization can focus on a return to normal operations.
After	Learning	Post-crisis	Evaluation of the effects. Repair of the organization.

Description of Detailed Phases and Stages of a Crisis

This section further explains the details of the “Pre-crisis,” “during,” and “after” crisis stages.

Stages of a Crisis with Detailed Activities

Stages of a Crisis

Description of Detailed Phases and Stages of a Crisis.

The diagrams above show "Stages of a Crisis with Detailed Activities", which showcase the detailed stages of a typical crisis. The chart below shows the "Stages of a Crisis" and describes the three stages of a Crisis: pre-crisis, during crisis, and post-crisis.

Stages of a Crisis

As a process, crisis management is not just one thing. Crisis management can be divided into three stages:

Pre-crisis
During crisis
Post-crisis

The pre-crisis stage concerns prevention and preparation. The crisis response (during the crisis) stage is when management must respond. The post-crisis stage looks for ways to better prepare for the next crisis and fulfils commitments made during the crisis phase, including follow-up information. The tri-part view of crisis management serves as the organizing framework for this entry.

	Stage	Pre-crisis	During Crisis	Post Crisis
	*Click the icon below to read more about each stage.*

Resource

Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.

Extracted from Chapter 12: Identify the Stages of a Crisis

More Information About Crisis Management Courses

To learn more about the course and schedule, click the buttons below for the CM-300 Crisis Management Implementer [CM-3] and the CM-5000 Crisis Management Expert Implementer [CM-5].