Determine CM Goals

Setting Goal

The goals of a CM should be made clear to the entire organization. This include:

• Define the Crisis;
• Establish the CM organization;
• Implement the CM plan and procedures; and
• Establish Benchmarks to Return to Normalcy.

Define the Crisis

There is a need to define the crisis in terms that are applicable and understandable to the organization. Different organizations face various crises types depending on their focus, location, ownership structure, position in their industry, threats faced, and level of preparation.

Based on practical experience, it is imperative that defining the real terms in the family of crises that could threaten the very existence of an organization. It helps to elevate the importance and practicality of the CM Plan development effort.

Establish the CM Organization

Establish an organization to deal with the crisis immediately before and during the crisis, as well as during the recovery stage. These individuals need to be of a breed that can make strategic decisions in the midst of chaotic circumstances and inadequate information.

Implement CM Plan and Procedures

Establish procedures for quickly accessing internal and external resources as needed. During times of crisis, normal procurement channels will be unacceptable. Those involved in crisis management need access to the necessary recovery tools immediately. Additionally, the typical chain of command may be unworkable. Key individuals may be unavailable, and communication paths may be unreliable and slow. If the crisis is brought on by a natural disaster, available supplies may be dwindling due to demand by all organizations in a particular region.

Establish Benchmarks to Return to Normalcy

Establish benchmarks to signal when the organization is ready to move out of CM operations and back to some level of normalcy. The CM operations mode is not an efficient business model. Established metrics can help signal the CM team to begin the transition back to normal operations.

Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan . Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.

Extracted from Determine CM Goals

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