Crisis Management Series
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Crisis Stages: Pre Crisis

The pre-crisis stage is an opportunity for detecting and correcting early warning signals to improve foresight, but what exactly are these unforeseen signals?

Moh Heng Goh
Crisis Management Certified Planner-Specialist-Expert

Pre-crisis Stage

The pre-crisis stage is an opportunity to detect and correct early warning signals to improve foresight, but what exactly are these unforeseen signals? To be exact, signals lie in the cognitive filters that make up people’s interpretations of the world. They are called heuristics. New information is classified based on experience.

Stages of a CrisisReduce

Identify and implement a set of activities that prevent a crisis, reduce the chance of an incident or reduce the damaging effects of the crisis.


Development and implementation of the CM Program, CM Plan implementing procedures and training.


Think of the Pre-crisis stage as "Prevention".  It involves seeking to reduce known risks that could lead to a crisis. This is part of an organization’s risk management program. Preparation consists in creating the crisis management plan, selecting and training the crisis management team, and conducting exercises to test the crisis management plan and crisis management team.

During this stage, the crisis management team should brainstorm a comprehensive list of all possible crises that could impact the organization. This includes considering past incidents and ensuring that proper resources are in place to avoid repeat situations. Reviewing this list can help identify situations that are preventable by modifying existing processes and procedures.

An organisation with an advanced crisis management plan knows precisely what to do when disaster strikes. This includes generating a list of possible responses and best- and worst-case scenarios.

From the crisis communication perspective, designating a company spokesperson, a list of available resources, and a step-by-step plan to combat crises helps handle the situation in a professional, unified manner, avoiding the onset of additional chaos.

Meanwhile, the entire crisis management team should be included when developing the plan and should be aware of all final processes and procedures.


Stages of Crisis

Crisis Stages: Pre-Crisis Crisis Stages: During Crisis Crisis Stages: Post Crisis



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Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.

Extracted from Identify the Stages of a Crisis


More Information About Crisis Management Courses

To learn more about the course and schedule, click the buttons below for the  CM-300 Crisis Management Implementer [CM-3] and the CM-5000 Crisis Management Expert Implementer [CM-5].

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