The pre-crisis stage is an opportunity for detecting and correcting early warning signals to improve foresight, but what exactly are these unforeseen signals? To be exact, signals lie in the cognitive filters which make up peoples’ interpretation of the world. They are called heuristics. New information is being classified based on experience.
Identify and implement a set of activities that prevent a crisis, reduce the chance of an incident happening or reduce the damaging effects of the crisis.
Development and implementation of the CM Program, CM Plan implementing procedures and training.
Think of the Pre-crisis stage as "Prevention". It involves seeking to reduce known risks that could lead to a crisis. This is part of an organization’s risk management program. Preparation involves creating the crisis management plan, selecting and training the crisis management team, and conducting exercises to test the crisis management plan and crisis management team.
During this stage, the crisis management team should brainstorm a comprehensive list of all possible crises that could impact the organization. This includes taking past incidents into consideration and ensuring that proper resources are in place to avoid repeat situations. Reviewing this list can help to identify situations that are preventable by modifying existing processes and procedures.
An organisation with an advanced plan for handling crises knows exactly what to do when disaster strikes. This includes generating a list of possible responses and best- and worst-case scenarios.
From the crisis communication perspective, designating a company spokesperson, a list of available resources and a step-by-step plan to combat crises help the situation to be handled in a professional, unified manner, avoiding the onset of additional chaos.
Meanwhile, the entire crisis management team should be included when developing the plan and should be aware of all final processes and procedures.
Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.
Extracted from Identify the Stages of a Crisis
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