CM Plan Template

This is the core plan that links each of the planning scenarios to the response modules that will be immediately activated.
Moh Heng Goh

A Plan that Matches Response Modules to Scenarios

This is the core plan that links each of the planning scenarios to the response modules that will be immediately activated.

IC_CM_CM Plan Template

For example, a "shooter on-site" event triggers an immediate facility lockdown plus a police response plus pre-set communication protocols to convene the crisis-response team and warn staff.


Businesses may be affected at any time by crises that threaten the safety of staff, the continuity of operations and confidence in reputation. Staff must be ready to respond rapidly and effectively to such situations, as action taken in the early stages of crisis will be crucial to achieving a successful outcome.

This plan contains a framework for the management and resolution of serious incidents that may affect business operations. It places control in the hands of a small team of key staff who are responsible for initiating a rapid and coordinated response.

Threats (Crisis Types)

Businesses must be prepared to deal with the following:

  • Natural
  • Technological
  • Confrontation
  • Malevolence
  • Organizational Misdeeds
    • Skewed Management Values
    • Deception
    • Management Misconduct
  • Workplace Violence
  • Rumours
  • Lack of Fund
  • Due to Natural Factors

Crisis Management (CM) Objectives

The key objectives in managing a crisis are to:

  • Ensure the health, safety, and welfare of staff and customers.
  • Control the immediate situation and continue business operations with minimum disruption.
  • Restore the business to normality as quickly as possible.
  • Minimize loss or damage and maintain business confidence.
  • Maintain effective communications internally and with customers, the media and regulatory bodies.

Response to Emergencies

When an emergency has serious implications for the entire business (see Crisis Types), the Incident Management (IM) Team Leader One, will advise the IM Team Leader Two, or if not available the IM Team Leader Three to activate the ABC COMPANY LIMITED’s CM Plan.

Crisis Management Team

Once the CM Plan is activated, the CM team will meet to decide what action needs to be taken to protect the wider interests of the business and also, how best to support the individual CM Team Leaders dealing with the incident.

Core CM Team Members

  • Chief Executive Officer.
  • Chief Operations Officer.
  • Chief Financial Officer.
  • Other directors as appropriate.
  • Chief Legal Counsel /Company Secretary.
  • A coordinator/administrative assistant.

Co-Opted CM Team Members

This will depend on the type of emergency and may include, as required:

  • Head of Human Resources
  • Head of Audit
  • Head of Information Technology
  • Head of Business, as appropriate.


Main responsibilities of the CM Team include:

  • Confirm the composition of the ABC COMPANY LIMITED Incident Management Team dealing with the event.
  • Define responsibilities and authorities for managers within this team and across the organization, and supervise their activities.
  • Establish financial authorities including delegated powers and levels.
  • Establish procedures for communicating with government and regulatory bodies.
  • Refer major issues to the Chairman or full Board as necessary for a decision.

Incident Management (IM) Team

The ABC COMPANY LIMITED’s Incident Management Team will immediately come together and:

  • Manage the incident locally.
  • Liaise with the emergency services.
  • Take action to protect staff and recover assets.
  • Ensure the continuity of business operations.

Core IM Team Members

  • Area or Local Branch Manager.
  • Local Premises Manager and/or Head of Administration.
  • Manager IT.
  • Functional business managers.
  • A Coordinator or administrative assistant.

IM Team Coordinators

The role of the Coordinator is critical to the success of the emergency response. Unlike other members of the team, whose responsibilities remain broadly functionally based, coordinators will:

  • Establish and secure Command Centres or if not available locations that can be suitable equipped and run.
  • Convene meetings, prepare agendas and minutes.
  • Report to senior management, as required.
  • Maintain comprehensive records of the incident, in particular, all decisions and the reasons they were taken.

Activating the Plan

All incidents should be reported in the first instance to the IT Team Leader Two or in his absence the IM Team Leader Three. The IM Team Leader Two will confirm the seriousness of the incident and, if appropriate, notify IM Team Leader One.

IM Team Leader One will:

  • Confirm the information and nature of the emergency
  • Decide whether to activate the ABC COMPANY LIMITED’s CM Plan if the local incident warrants such action.

In deciding whether to activate the IM Team Leaders should use the following general considerations.

General Considerations

  • Have the implications of the incident been fully established?
  • Can the incident be managed effectively by a single manager?
  • Does the IM Team Leader/business have the resources to deal with the situation effectively?
  • Is the incident likely to attract media attention?
  • Could the incident seriously affect the reputation or liquidity of ABC COMPANY LIMITED?
  • Will the situation continue and escalate, is the outcome uncertain?
  • Is the government and/or other regulatory bodies likely to be involved?
  • If the police and other authorities have been consulted is their advice consistent with the initiation of the plan?

Incidents that will Activate the Plan

  • Playbook for Response to Crisis ScenarioDenial of buildings and resources. (Refer to BC Plan – Not Included)
  • Terrorism, Civil Unrest and Demonstrations 
  • Kidnap and Hostage Situations
  • Extortion/ Blackmail 
  • Threats Against People
  • Threats Against Property
  • Industrial Actions

Immediate Actions by Incident Management Teams

  • Take any immediate action required to contain the situation
  • Activate the Command Centre
  • Start a diary of events
  • Obtain all relevant information
  • Decide initial actions and objectives
  • Nominate a spokesperson, if necessary, and prepare an initial press statement
  • Inform ABC COMPANY LIMITED staff of the incident and what they should do next
  • Review security arrangements and establish secure communications
  • Notify third parties as necessary (police, regulators)

External Contact and Communications

Effective communication is essential to maintaining a sense of order and reassuring both staff and the public. Failure in this regard could damage the reputation and profitability of ABC COMPANY LIMITED. In a crisis, it is vital that the Board (Crisis Management) Team controls contact with customers, the media, and external agencies. If necessary, the Chairman will communicate personally with the public, the media, regulators and other institutions.


Remind staff that they are not to talk to the media and explain the preferred method of dealing with requests for information from outside the company.

Contact Telephone Numbers

Manager Two is responsible for maintaining lists of emergency telephone numbers for all key staff members of the Incident Management Team will keep up-to-date lists of all key contacts for their area of responsibility.

It is vital that contact numbers be updated immediately after changes are made.


Risk Control

Employees at all levels have a role to play in eliminating and reducing the exposure to crises by ensuring that they comply with policies and standards in areas such as operational risk, security, and health and safety.


  • Manager Two is responsible for producing, maintaining and validating the CM Plan
  • Plans should be tailored to meet the particular needs of the business and will include matters such as Business Continuity and IT Disaster Recovery.  
  • Team members should be named, and specific responsibilities should be allocated to these plans.

Threat Monitoring

The Premises Manager is responsible for monitoring environmental threats and for providing warnings of impending crises. The responsibility for monitoring business threats lies with the appropriate Functional Heads in conjunction with Manager One.

Training and Evaluation

Manager Two is responsible for devising and implementing a crisis management training and evaluation program jointly with the Managing Director.

Command Centres

Incidents that are likely to last more than a few hours are best managed from Command Centres that are separate from areas where routine business is conducted. Command Centres can either be dedicated rooms set aside and equipped for immediate use, or offices earmarked for emergencies with essential equipment identified in advance.

Care of Staff

At all levels throughout the organisation, reliable means of relaying information and instructions concerning crisis situations to staff both at work and at home should be devised. To achieve this out of normal office hours, telephone trees/call-out lists should be drawn up to ensure that messages reach all staff.

Incident Action Lists

Playbook for Response to Crisis ScenarioThe following pages contain action points for crisis situations. These are not exhaustive nor will all of the points be appropriate in every circumstance. They are intended to assist in formulating detailed plans for specific situations and include:

  • Denial of buildings and resources. (Refer to BC Plan – Not Included)
  • Terrorism, Civil Unrest and Demonstrations
  • Kidnap and Hostage Situations
  • Extortion/ Blackmail
  • Threats Against People
  • Threats Against Property
  • Industrial Actions

An outline is also given to the type of preparation needed to equip and establish an emergency response centre.

Denial of Critical Buildings and Resources

Having verified and assessed the nature and extent of the problem

Refer to implementing the Business Continuity Plan and/or IT Disaster Recovery Plan as appropriate.

Command Centre

  • Setup Command Centre
  • Identify resources for Command Centre
CCentre: When and How to Setup the Command Centre? CCentre: Resources for Command Centre

A Manager’s Guide to Implementing Your Crisis Management Plan


Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.

Extracted from Appendix 6: CM Plan Template



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