[CM] Step 4C: Determine the Objectives for Implementing Crisis Management

What are the key objectives to consider when implementing Crisis management?

Some key objectives to consider when implementing a crisis management project for an organisation are as follows:

1. Minimise Loss and Damage

This is the primary objective of any crisis management plan.
The goal is to take actions that limit the negative impact of a crisis on people, property, reputation, and financial resources.

2. Ensure Safety and Well-being

This includes the safety of employees, customers, and the public during a crisis.
The plan should outline procedures for evacuation, sheltering in place, and medical attention.

3. Maintain Business Continuity

A crisis can disrupt normal operations. The objective is to have a plan that allows critical business functions and services to continue with minimal interruption.
This includes identifying critical personnel, systems, and processes.

4. Protect Reputation

A well-managed crisis can minimise damage to your organization's reputation.
The objective is to communicate effectively and transparently with stakeholders throughout the crisis.

5. Restore Public Trust

Following a crisis, the objective is to rebuild trust with stakeholders by demonstrating a commitment to learning from the experience and preventing future occurrences.

6. Enhance Organisational Resilience

A crisis management plan should address immediate response and make the organization more resilient to future crises.
This includes identifying weaknesses and implementing improvements.

7. Legal & Regulatory Compliance

Some industries have specific regulations regarding crisis response.
The objective is to ensure your plan adheres to all relevant legal and regulatory requirements.

8. Improve Decision-Making

A clear crisis management plan provides a framework for making quick and effective decisions during a crisis.
The objective is establishing a structure that facilitates clear communication and informed action.

9. Foster Staff Morale

A crisis can be stressful for employees.
The objective is to have a plan that provides clear guidance and support, helping staff feel empowered to contribute to the response effort.

10. Continuous Improvement

No plan is perfect.
The objective is to establish a culture of continuous improvement by reviewing and updating the crisis management plan after each incident.
This ensures the plan remains effective over time.

Summing Up ...

Considering these objectives, you can develop a crisis management project that effectively prepares your organisation to navigate any crisis and emerge stronger.

Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd

More Information About Crisis Management Blended/ Hybrid Learning Course

To learn more about the course and schedule, click the buttons below for the CM-300 Crisis Management Implementer [CM-3] and the CM-5000 Crisis Management Expert Implementer [CM-5].