Crisis Management Series
IT Business

[CM] Step 4C: Determine the Objectives for Implementing Crisis Management

Building a solid crisis management plan goes beyond simply reacting to emergencies. It's about setting clear objectives to ensure your organisation remains resilient.  This CM plan should prioritise protecting people and minimizing financial losses while safeguarding your reputation.


Furthermore, it should establish procedures for swift and coordinated responses, maintain essential operations, and create a culture of continuous learning and improvement.


Adhering to legal and regulatory requirements can minimize legal risks and reassure stakeholders of your commitment to responsible crisis management.  Ultimately, a well-defined crisis management project can become a valuable tool for navigating storms and protecting your organisation's future.

Moh Heng Goh
Crisis Management Certified Planner-Specialist-Expert

Blog Banner_Project Management


New call-to-actionWhat are the key objectives to consider when implementing Crisis management?

Some key objectives to consider when implementing a crisis management project for an organisation are as follows:

1. Minimise Loss and Damage
  • This is the primary objective of any crisis management plan.
  • The goal is to take actions that limit the negative impact of a crisis on people, property, reputation, and financial resources.
2. Ensure Safety and Well-being
  • This includes the safety of employees, customers, and the public during a crisis.
  • The plan should outline procedures for evacuation, sheltering in place, and medical attention.
3. Maintain Business Continuity
  • A crisis can disrupt normal operations. The objective is to have a plan that allows critical business functions and services to continue with minimal interruption.
  • This includes identifying critical personnel, systems, and processes.
4. Protect Reputation
  • A well-managed crisis can minimise damage to your organization's reputation.
  • The objective is to communicate effectively and transparently with stakeholders throughout the crisis.
5. Restore Public Trust
  • Following a crisis, the objective is to rebuild trust with stakeholders by demonstrating a commitment to learning from the experience and preventing future occurrences.
6. Enhance Organisational Resilience
  • A crisis management plan should address immediate response and make the organization more resilient to future crises.
  • This includes identifying weaknesses and implementing improvements.
7. Legal & Regulatory Compliance
  • Some industries have specific regulations regarding crisis response.
  • The objective is to ensure your plan adheres to all relevant legal and regulatory requirements.
8. Improve Decision-Making
  • A clear crisis management plan provides a framework for making quick and effective decisions during a crisis.
  • The objective is establishing a structure that facilitates clear communication and informed action.
9. Foster Staff Morale
  • A crisis can be stressful for employees.
  • The objective is to have a plan that provides clear guidance and support, helping staff feel empowered to contribute to the response effort.
10. Continuous Improvement
  • No plan is perfect.
  • The objective is to establish a culture of continuous improvement by reviewing and updating the crisis management plan after each incident.
  • This ensures the plan remains effective over time.

Summing Up ...

Considering these objectives, you can develop a crisis management project that effectively prepares your organisation to navigate any crisis and emerge stronger.


Why Read This Book [BCM] : A Manager's Guide to ISO 22301 Standard for BCM SystemGoh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd



More Information About Crisis Management Blended/ Hybrid Learning Course


To learn more about the course and schedule, click the buttons below for the  CM-300 Crisis Management Implementer [CM-3] and the CM-5000 Crisis Management Expert Implementer [CM-5].

New call-to-action New call-to-action New call-to-action
New call-to-action New call-to-action [BL-CM] [5] Register
New call-to-action

Please feel free to send us a note if you have any questions.

Email to Sales Team [BCM Institute]

FAQ BL-CM-5 CM-5000
[BL-CM-3] What is a CM-300 Blended Learning? New call-to-action [BL-CM-5] What is a CM-5000 Blended Learning Course?
Banner [BL-5-Catalog] What Expert Level Blended Learning Courses that are Available? [BL-3-Catalog] What Specialist Level Blended Learning Courses that are Available?

Your Comments Here:


More Posts

New Call-to-action