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[BL-CC-5] Module 3 of CC-5000 Crisis Communication Expert Implementer

Below is the detailed course curriculum of Module (Day 3) of CC-5000 course.  The participants will be upgrading your competency from "Know" and "Do" to "Manage".  Module 3 and 4 focus on enriching the know-how and requirement to manage the maturity of the CC program and its continuous improvement.

At the end of Module 4, you are required to sit for the Qualifying Crisis Communication Certified Expert (CCCE) examination.

Steve Sobak

[Back to] What is BL-CC-5?CC-5000 Crisis Communication Expert Implementer Training Roadmap [Module 3]

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Description of Module [Day] 3 Course 

BL_CC-5000_Module3New call-to-actionModule 3 discusses in detail the key roles and responsibilities of the Crisis Communication (CC) Team and the teams supporting the corporate Crisis Management (CM) Team.

It discusses the bi-directional communication-led flow of information, to the CC Team and from the CC Team, during the pre-crisis phase, focusing on prevention planning, crisis preparation and crisis monitoring. 

In this module, participants will be taught the crisis information flow and discusses how mechanisms for detecting potential crises can be set up, and vital information collected for assessment, processing and dissemination during the onset of a crisis.

Crisis communication notification to the internal and external stakeholders and escalation processes are discussed in-depth in this module. This concludes the discussion on crisis  communication-led information flows by touching on the events post-crisis and how information is used in the aftermath of a crisis.

On top of that, it provides key considerations for the selection and equipping of a crisis command centre. The functions, types, characteristics and design principles of a command centre are discussed.  It is imperative that the CC specifications and requirement be clearly define.

The importance of crisis communications alongside key concepts and terminologies are discussed. The lesson will also address interested parties and the strategies used to meet audience information needs. Media handling during a crisis and key considerations for handling crisis communication will be addressed. 

Students will be introduced to the concept of crisis leadership and its importance to the success or failure in managing a crisis.

 

Detailed Course Content

Topic Description
Develop and Update Your Crisis Communication Team Structure
  • Understand the structure of a CC Team
  • Name the composition team members of the CC team
  • Detail the key roles and responsibilities of the CC Team
  • Provide an overview on how this team inter-operate with the Crisis Management Team
Establish and Manage Crisis Communication Execution

Manage CC Flow of Events

Crisis [Pre; During; Post]

Pre-Crisis

Quality information is required for quality decision making. This lesson discusses the bi-directional flow of information, to the CCT and from the CCT, during the pre-crisis phase, focusing on prevention planning, crisis preparation and crisis monitoring.  the primary focus is to:

  • establish the crisis communication team
  • identify and anticipate the crisis scenarios to the organisation
  • identify and train the spokesperson
  • establish the notification and monitoring systems
  • identify and know your stakeholders or interested parties
  • Develop holding statement pertaining to specific crisis scenarios.

During-Crisis

Lesson continues the discussion on crisis information flow and discusses how mechanisms for detecting potential crises can be set up, and vital information collected for CC assessment, processing and dissemination during the onset of a crisis. Crisis notification and escalation processes are discussed in-depth in this lesson.
The stages of management a typical CC response is to:
  • Manage the initial confusion
  • Respond to disrupted operations and investigations
  • Declare crisis and commence CC respond
  • Start of normalization
  • Inform stakeholders on the resumption of its critical functions
  • Start preparation to rebuild confidence (post-crisis)
Post-Crisis

Lesson concludes our discussion on crisis information flows by touching on the events post-crisis and how information is used in the aftermath of a crisis. At this stage, the CC Team will:

  • Re-assess the handling of the crisis situation
  • Finalise and adapt key messages
  • Conduct a post-crisis analysis
Setup CC Team within the Command Centre Operations

Lesson provides key considerations for the setting up of the CC team to be co-located in the crisis command centre. This includes:

  • the CC requirement and equipment when operating in the crisis command centre.
  • the functions, types, characteristics and design principles of a command centre
Manage Media Handling

The importance of crisis communications are discussed alongside key concepts and terminologies are discussed. The lesson will also address interested parties and the strategies used to meet audience information needs.

Media handling during a crisis and key considerations for handling crisis communication will be addressed. In addition, these are some of the good practices:

  • CC response kit
  • Social media and crisis communication
  • Identify the components of Crisis Communication Plans
  • Understand and deploy crisis communication strategy and communication techniques in your organisation context
Provide Crisis Leadership

The introduction of the:

  • concept of crisis leadership
  • its importance to the success or failure in managing a crisis

Phases Learning Roadmap  CC-300-CC-400-CC-5000 Crisis Communication Course Phases

 

 

 

 

Deliverables

  • Able to project and program manage a CC programme
  • Able to execute Crisis Communication 

 


More Information About Crisis Communication Blended Learning

To know more about our blended learning program and when the next course is scheduled, feel free to contact our friendly course consultant colleagues via sales.ap@bcm-institute.org.  They are the BL-CC-3 Blended Learning CC-300 Crisis Communication Implementer and the BL-CC-5 Blended Learning CC-5000 Crisis Communication Expert Implementer.

 

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FAQ CC-300 BL-CC-3 Please feel free to send us a note if you have any of these questions to sales.ap@bcm-institute.org

FAQ [BL-CC-5]

 

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