[BL-CC-5] Module 3 of CC-5000 Crisis Communication Expert Implementer

CC-5000 Crisis Communication Expert Implementer Training Roadmap [Module 3]

Description of Module [Day] 3 Course

BL_CC-5000_Module3 Module 3 discusses in detail the key roles and responsibilities of the Crisis Communication (CC) Team and the teams supporting the corporate Crisis Management (CM) Team.

It discusses the bi-directional communication-led flow of information to the CC Team and from the CC Team, during the pre-crisis phase, focusing on prevention planning, crisis preparation and crisis monitoring.

In this module, participants will be taught the crisis information flow and discussed how mechanisms for detecting potential crises can be set up, and vital information collected for assessment, processing and dissemination during the onset of a crisis.

Crisis communication notification to the internal and external stakeholders and escalation processes are discussed in-depth in this module. This concludes the discussion on crisis communication-led information flows by touching on the events post-crisis and how information is used in the aftermath of a crisis.

On top of that, it provides key considerations for the selection and equipping of a crisis command centre. The functions, types, characteristics and design principles of a command centre are discussed. It is imperative that the CC specifications and requirements be clearly defined.

The importance of crisis communications alongside key concepts and terminologies are discussed. The lesson will also address interested parties and the strategies used to meet audience information needs. Media handling during a crisis and key considerations for handling crisis communication will be addressed.

Students will be introduced to the concept of crisis leadership and its importance to success or failure in managing a crisis.

Detailed Course Content

Topic	Description
Module 3 Session 1
Develop and Update Your Crisis Communication Team Structure	Understand the structure of a CC Team Name the composition team members of the CC team Detail the key roles and responsibilities of the CC Team Provide an overview of how this team inter-operates with the Crisis Management Team
Establish and Manage Crisis Communication Execution	Manage CC Flow of Events Crisis [Pre; During; Post]
Pre-Crisis	Quality information is required for quality decision making. This lesson discusses the bi-directional flow of information to the CCT and from the CCT, during the pre-crisis phase, focusing on prevention planning, crisis preparation and crisis monitoring. The primary focus is to: establish the crisis communication team identify and anticipate the crisis scenarios to the organisation identify and train the spokesperson establish the notification and monitoring systems identify and know your stakeholders or interested parties Develop holding statements pertaining to specific crisis scenarios.
During-Crisis	The lesson continues the discussion on crisis information flow and discusses how mechanisms for detecting potential crises can be set up, and vital information collected for CC assessment, processing and dissemination during the onset of a crisis. Crisis notification and escalation processes are discussed in-depth in this lesson. The stages of management a typical CC response is to: Manage the initial confusion Respond to disrupted operations and investigations Declare crisis and commence CC respond Start of normalization Inform stakeholders on the resumption of its critical functions Start preparation to rebuild confidence (post-crisis)
Post-Crisis	The lesson concludes our discussion on crisis information flows by touching on the events post-crisis and how information is used in the aftermath of a crisis. At this stage, the CC Team will: Reassess the handling of the crisis situation Finalize and adopt key messages Conduct a post-crisis analysis
Module 3 Session 2
Setup CC Team within the Command Centre Operations	The lesson provides key considerations for the setting up of the CC team to be co-located in the crisis command centre. This includes: the CC requirement and equipment when operating in the crisis command centre. the functions, types, characteristics and design principles of a command centre
Manage Media Handling	The importance of crisis communications is discussed alongside key concepts and terminologies are discussed. The lesson will also address interested parties and the strategies used to meet audience information needs. Media handling during a crisis and key considerations for handling crisis communication will be addressed. In addition, these are some of the good practices: CC response kit Social media and crisis communication Identify the components of Crisis Communication Plans Understand and deploy crisis communication strategy and communication techniques in your organisation context
Provide Crisis Leadership	The introduction of the: concept of crisis leadership its importance to success or failure in managing a crisis

Deliverables

Able to project and program manage a CC programme
Able to execute Crisis Communication

More Information About Crisis Communication Blended Learning

To know more about our blended learning program and when the next course is scheduled, feel free to contact our friendly course consultant colleagues via sales.ap@bcm-institute.org. They are the BL-CC-3 Blended Learning CC-300 Crisis Communication Implementer and the BL-CC-5 Blended Learning CC-5000 Crisis Communication Expert Implementer.