When a person is introduced to Business Continuity Management (BCM) or Crisis Management (CM), there is a tendency to read and understand the meaning of the terms from the English definition. This is useful, but the need to be precise in the BCM field of definition is essential for developing the right strategy and plan content.
The BCM Terms Are More Than Just Plain English Words
Businesses are subject to disruptions of varying severity. If not managed properly, an incident, emergency, or event can develop into a disaster or crisis.
Besides affecting normal business operations, such an unplanned disruption can tarnish an organization’s image.
In extreme cases, an incident that is not managed correctly can result in significant physical or environmental damage and cause substantial injuries to employees or even death.
For those who read the earlier post, that is the definition from the BCM Institute's dictionary or BCMPedia. Here is my layman's example of the definitions of incident, emergency, disaster, and crisis, hopefully to better explain these BCM concepts.
Incident
An incident is something non-ordinary that has just occurred in your business environment. For example, a robbery in the bank is considered an incident.
For simplicity's sake, it is a security incident, and the person responsible will be the designated "Head of Security" and the security personnel stationed at the banking hall.
If the robbery incident is "completed," which means the robbers have left the premises or been arrested, the security incident becomes a non-incident. After the police have completed their investigation, the environment will be asked to stand down.
Emergency
What could happen is that the robbers had in possession of a weapon, and he or she had caught harm or even death to the staff of the bank or even the customers.
The accident is escalated as an emergency as immediate attention needs to be directed to the affected staff member or customer.
Disaster
The consequence of a death or even injury will result in the bank being closed for investigation and even forensic investigation.
This will result in the closure of the bank premises, and hence, access to the premises will be denied. The definition falls under a "disaster."
Crisis
Should death occur, the next of kin of the customer or staff member could sue the bank, which would become a crisis for the organisation. Remember, the bank premises are open to the public except when there is a crisis of being sued.
Here is another instalment of definition explained and contextualized to a banking environment, but it helps explain the terms better.
Event
An event could disrupt businesses due to the closure of premises and access routes, increasing security restrictions and inconvenience to customers.Hence, an event is a pre-announced large-scale activity in a specific location (near your business premises) that would lead to a disaster or crisis.
The stakeholders are made aware by a set of announcements or early indicators.
Some examples are hosting APEC meetings, the Olympics, the Formula One Race, and the WTO meetings, whereby the duration and the dates of disruption are known.
Reflection on This Discussion So Far
When explaining these terms, it is helpful to provide examples from your industry, like the banking examples I offered.
Contextualizing the text to your organization will enable senior management and the respective team members to develop a coordinated plan without worrying about the integration at a later stage of the implementation.
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