Recovery Procedures: Corporate Communications
17.1 Critical Business Function
WHAT
PR01 - Provide public relations and corporate communications.
17.1.1 Pre-Crisis
HOW
- List of key media contacts (updated on a half-yearly basis).
- Prepare pre-approved statements (pre-approved and applicable for different disasters and aligned with internal communications).
- Appoint Spokesperson and alternate.
- Identify the venue for a press conference.
17.1.2 Within T+24 hours (RESUMPTION)
HOW
- Retrieve a list of media contacts from the Alternate Site Recovery Box.
- Issue first external communication to media.
17.1.3 After T+24 hours (RECOVERY)
HOW
- Issue second and subsequent external communication to media.
- Issue first and subsequent external communication to clients.
Reference
Goh, M. H. (2021). Implementing Your Business Continuity Plan. Business Continuity Management Planning Series (3rd ed.). Singapore: GMH Pte Ltd.
Extracted from "Chapter 17: Recovery Procedures: Corporate Communications"
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