---
title: What is Crisis Management Vs Business Continuity Management? Often Confused.
description: What is Crisis Management Vs Business Continuity Management? Often Confused.
image: https://blog.bcm-institute.org/hubfs/More%20Post%20Icon/IC_More_CM3.png
---
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##### Business Continuity Management
# What is Crisis Management Vs Business Continuity Management? Often Confused.
As either business continuity management (BCM) or crisis management (CM) professionals, we are often frustrated with the organisation's indifference to BCM and CM.
Have we asked ourselves whether we have done our part to explain to them in "plain" English?
[Moh Heng Goh](https://blog.bcm-institute.org/bcm/author/moh-heng-goh) Oct 30, 2019
###### Business Continuity Management Certified Planner-Specialist-Expert
#### Business Continuity Management (BCM)
**Business Continuity (BC) Management** is a holistic management process for identifying threats' potential impacts and developing response plans.
The objective is to increase an organisation’s resilience to business disruptions and minimise the effects of such disruptions.
[](https://cta-redirect.hubspot.com/cta/redirect/3893111/06ec7d36-27d4-4928-9d1a-dd829d789a4a)The consequence of the activation of a business continuity plan is a result of a disaster.
In its simplest form, your organisation is denied of its access to either/or its people, processes or infrastructure.
Crisis Management (CM)
**Crisis Management or CM** is the overall coordination of an organisation's response to a crisis in a practical, timely manner, intending to avoid or minimise damage to the
organization's profitability, reputation, or ability to operate.
[](https://cta-redirect.hubspot.com/cta/redirect/3893111/06e17638-d6d4-4a10-88d0-867c842617d9)The key is to protect your reputation; in most crises, the primary location may not be denied access.
#### What is Crisis Management Vs. Business Continuity Management?
When presented to a layman with no prior training in either BCM or CM area, both definitions will usually result in a "indifferent" to the exact meaning and appear to be similar to any ordinary person in the street.
Just to reinforce, business continuity activation is usually a result of a disaster and crisis management activation is a result of a crisis.
Having explained both terms, it is essential to note that senior management sees it as executing both the crisis management plan and the business continuity plan during a disaster or crisis. Their location is irrelevant to them as long as the organisation's BCM or CM team determines the necessary crisis response and recovery activities following recovery strategies and business continuity plans.
Find out more about Blended Learning BCM-300 \[B-3\] & BCM-5000 \[B-5\]
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