---
title: Is Your Crisis Communication Plan Prepared for a Pandemic?
description: Is Your Crisis Communication Plan Prepared for a Pandemic?
image: https://blog.bcm-institute.org/hubfs/More%20Post%20Icon/Crisis%20Communication/IC_More_CC_AppropriateTime.png
---
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# Is Your Crisis Communication Plan Prepared for a Pandemic?
[Moh Heng Goh](https://blog.bcm-institute.org/pandemic-infectious-diseases/author/moh-heng-goh) Jun 5, 2021
### Managing Your Crisis Communication Plan for A Pandemic
During major pandemic outbreaks like the ongoing COVID-19 outbreak, organizations are better able to manage, mitigate, and respond if they have taken the necessary precautions beforehand; preparing a Pandemic Preparedness Plan, training staff on how best to respond to a pandemic, incorporating pandemic measures into their Business Continuity Plan.
However, one key preparation that is sometimes marginalized is the need for a Pandemic Crisis Communications Plan.
And the importance of the Pandemic Crisis Communication Plan can be summed up in one word: reputation.
The Pandemic Crisis Communication Plan prepares the organization to safeguard the organization's reputation in multiple ways:
#### Establish the Pandemic Crisis Communication Team
- Crisis Communications Team Leader
- Spokesperson(s)
- Media Monitoring team member
- Media Coordinator
- Social Media Coordinator
#### Identify the possible avenues of communication
- Target Audience
- Communication Goals
- Key messages
- Customized messages for the individual target audience
#### Prepare standby materials to be sent out to target audiences during a Pandemic
- Holding statements
- Press Releases
| [](https://cta-redirect.hubspot.com/cta/redirect/3893111/1814900f-4dbd-4cc9-b952-2e9e9fb0af8f) | The content is an extract of the Meet-the-Expert webinar presented on 25 Mar 2020 by Dr Goh Moh Heng |
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#### Do You Want to Continue Training During A COVID-19 Pandemic Outbreak?
| **Competency-based Course** | **Certification Course** | |
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| [](https://cta-redirect.hubspot.com/cta/redirect/3893111/685c93a7-08d2-4175-bee7-71781494334e) | [![\[BL-3-Catalog\] What Specialist Level Blended Learning Courses that are Available?](https://no-cache.hubspot.com/cta/default/3893111/4b22a53c-6e3e-4b9e-8c2a-888423f1d26c.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/4b22a53c-6e3e-4b9e-8c2a-888423f1d26c) | [![\[BL-5-Catalog\] What Expert Level Blended Learning Courses that are Available?](https://no-cache.hubspot.com/cta/default/3893111/fe175db3-7f57-4636-bf09-e9a836aa5478.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/fe175db3-7f57-4636-bf09-e9a836aa5478) |
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| #### [](https://cta-redirect.hubspot.com/cta/redirect/3893111/2474ead2-ce3b-4106-a314-d283b9a03d37) | #### Reference Guide Goh, M. H. (2016). [A Manager’s Guide to Implement Your Infectious Disease Business Continuity Plan](https://www.bcm-institute.org/product/a-managers-guide-to-implementing-your-infectious-disease-business-continuity-plan/), 2nd Edition. GMH Pte Ltd. | [](https://cta-redirect.hubspot.com/cta/redirect/3893111/09439e20-96d4-4629-bf67-e7f83ca7bafd) | [](https://cta-redirect.hubspot.com/cta/redirect/3893111/5a2e8606-00dd-47cc-9029-6840ac367ac8) |
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