--- title: "Case Study: Products and Services" description: Case Study Exercise Background AllSafe Bank Products and Services image: https://blog.bcm-institute.org/hubfs/More%20Post%20Icon/All%20Safe%20Bank%20Icon/IC_Morepost_Products%20and%20Services.png --- [![BCMIWhiteLogo.png](https://blog.bcm-institute.org/hs-fs/hubfs/Blog%20Testing/BCMIWhiteLogo.png?width=556&name=BCMIWhiteLogo.png "BCMIWhiteLogo.png")](http://www.bcm-institute.org/) - [Home](https://www.bcm-institute.org/) - [About Us](https://www.bcm-institute.org/about-us-3/) - [A President’s Perspective](https://www.bcm-institute.org/about-us/a-presidents-perspective/) - [Our History](https://www.bcm-institute.org/about-us/our-history/) - [Our Advisory Council](https://www.bcm-institute.org/about-us/our-advisory-council/) - [Customers’ Testimonials](https://www.bcm-institute.org/about-us/customers-testimonials/) - [Credential Verification](https://www.bcm-institute.org/about-us/credential-verification/) - [Courses](https://blog.bcm-institute.org/blog/course-fees-for-blended-learning-courses-master-catalog) - [ISO 22301 Business Continuity Management System Audit](https://blog.bcm-institute.org/audit/business-continuity-management-audit-courses) - [ISO 22301 Business Continuity Management](https://blog.bcm-institute.org/bcm/business-continuity-management-courses) - [Crisis Communication](https://blog.bcm-institute.org/crisis-communication/crisis-communication-courses) - [Crisis Management](https://blog.bcm-institute.org/en/crisis-management/courses) - [IT Disaster Recovery](https://blog.bcm-institute.org/it-disaster-recovery/courses) - [Operational Resilience](https://blog.bcm-institute.org/operational-resilience/courses) - [Operational Resilience Audit](https://blog.bcm-institute.org/operational-resilience-audit/courses) - [Certification](https://blog.bcm-institute.org/certification/types-of-certifications-offered) - [ISO 22301 BCMS Audit Certification](https://blog.bcm-institute.org/certification/business-continuity-management-audit-certification) - [ISO22301 Business Continuity Management Certification](https://blog.bcm-institute.org/bcm/business-continuity-management-certification) - [Crisis Communication Certification](https://blog.bcm-institute.org/crisis-communication/crisis-communication-certification) - [Crisis Management Certification](https://blog.bcm-institute.org/en/crisis-management/crisis-management-certification) - [IT Disaster Recovery Planning Certification](https://blog.bcm-institute.org/it-disaster-recovery/it-disaster-recovery-certification) - [Operational Resilience Certification](https://blog.bcm-institute.org/operational-resilience/operational-resilience-certification) - [Operational Resilience Audit Certification](https://blog.bcm-institute.org/operational-resilience-audit) - [Seminars](https://blog.bcm-institute.org/meet-the-expert/mte-webinar-mainpage) - [Store](https://www.bcm-institute.org/store-2/) - [Contact Us](http://www.bcm-institute.org/about-us/contact-us/) - - ##### Business Continuity Management ![Blog_Jan_Ban.jpg](https://blog.bcm-institute.org/hs-fs/hubfs/Blog%20Testing/Blog_Jan_Ban.jpg?width=1920&height=608&name=Blog_Jan_Ban.jpg "Blog_Jan_Ban.jpg") # Case Study: Products and Services This is the background to the case study for the BCM-5000 Blended Learning course.  This is the table of content to the multiple part series. [Moh Heng Goh](https://blog.bcm-institute.org/en-us/bcm-training/author/moh-heng-goh) Mar 26, 2021 ###### Business Continuity Management Certified Planner-Specialist-Expert #### Products and Services ![IC_Morepost_Products and Services](https://blog.bcm-institute.org/hs-fs/hubfs/More%20Post%20Icon/All%20Safe%20Bank%20Icon/IC_Morepost_Products%20and%20Services.png?width=183&name=IC_Morepost_Products%20and%20Services.png)In support of the vision of being recognized as the number one bank in outstanding service in AllSafe Bank established a set of service principles (requirements and expectations) that form the foundation of all customer support. There are three key customer segment: Consumer; Small Business and Commercial.   | **Consumer** | | | --- | --- | | **Requirements and Expectations** | **Products and Services** | | - Security of deposits and information - Convenience to access accounts 24/7 - Responsiveness to information - requests - Accuracy of information and statements - Timeliness of service with quick turnaround and no wait-time - Knowledgeable associates | - DDAs (e.g., checking and savings accounts) - Debit cards - Money market accounts - Certificates of deposit - IRAs - Securities services - Financial planning services - Insurance services - Mortgages - Credit cards - Auto loans - Student loans - Safety deposit boxes - Online and mobile banking | | **Small Business** | | | **Requirements and Expectations** | **Products and Services** | | - Security of deposits  and information - Advocacy for interests in the community - Convenience to access accounts 24/7 - Responsiveness to information requests - Accuracy of information and statements - Timeliness of service with quick turnaround and short wait-time - Confidentiality of business issues | - Checking accounts - Money market accounts - Lines of credit - Equipment financing - Commercial real estate financing - Credit cards - Cash management - Lockboxes - Online and mobile banking | | **Commercial** | | | **Requirements and Expectations** | **Products and Services** | | - Low rates - Rapid approvals with quick turnaround - Advocacy for interests and issues - Timeliness of service with quick turnaround and short wait-time - Responsiveness to information requests - Accuracy of information and statements - Confidentiality of business issues | - Commercial real estate financing - Construction financing - Term loans - Lines of credit - Cash management - Lockboxes - Account reconciliation - Online banking | Customer Segments – Products and Services   | [![Back to Table of Content](https://no-cache.hubspot.com/cta/default/3893111/a4900576-c00e-450b-8d76-48935878eee3.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/a4900576-c00e-450b-8d76-48935878eee3) |   |   |   |   |   | | --- | --- | --- | --- | --- | --- | |   |   |   |   |   |   | | [![New call-to-action](https://no-cache.hubspot.com/cta/default/3893111/934a8b9f-2cdd-42c7-bf8d-0dc724373aea.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/934a8b9f-2cdd-42c7-bf8d-0dc724373aea) | [![Case Study: Recent Changes](https://no-cache.hubspot.com/cta/default/3893111/8af4a486-92dd-4514-a846-26099fdc92d7.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/8af4a486-92dd-4514-a846-26099fdc92d7) | [![Case Study: Location of Corporate Headquarters](https://no-cache.hubspot.com/cta/default/3893111/dfb4d984-11d0-4e8e-a4ba-aa8134a3ea99.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/dfb4d984-11d0-4e8e-a4ba-aa8134a3ea99) | [![Case Study: Outstanding Services](https://no-cache.hubspot.com/cta/default/3893111/7daf3e7e-9aa1-43e2-bb22-9f392dfacb1c.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/7daf3e7e-9aa1-43e2-bb22-9f392dfacb1c) | [![Case Study: Information Technology and Information System](https://no-cache.hubspot.com/cta/default/3893111/24b4c6a8-7cac-4fe1-88ee-85b930ba644d.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/24b4c6a8-7cac-4fe1-88ee-85b930ba644d) | [![Case Study: Additional Information](https://no-cache.hubspot.com/cta/default/3893111/18056c05-30c2-41a9-9910-489d8de6d690.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/18056c05-30c2-41a9-9910-489d8de6d690) | |   |   |   |   |   |   | | [![New call-to-action](https://no-cache.hubspot.com/cta/default/3893111/87b61071-a6d5-4edd-9da8-2a8c6d1d5059.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/87b61071-a6d5-4edd-9da8-2a8c6d1d5059) | [![Case Study: Description of Business Functions](https://no-cache.hubspot.com/cta/default/3893111/2fe6c12d-801f-414e-b201-e0f4884408b4.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/2fe6c12d-801f-414e-b201-e0f4884408b4) | [![Case Study: Previous Incidents](https://no-cache.hubspot.com/cta/default/3893111/c66fe47c-1cd1-4c9c-9233-18b162c13886.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/c66fe47c-1cd1-4c9c-9233-18b162c13886) | [![New call-to-action](https://no-cache.hubspot.com/cta/default/3893111/18f6aa30-918b-4934-97a6-a54e0fd93d10.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/18f6aa30-918b-4934-97a6-a54e0fd93d10) | [![New call-to-action](https://no-cache.hubspot.com/cta/default/3893111/8772032d-1fcc-4abf-9451-94250e37c4ee.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/8772032d-1fcc-4abf-9451-94250e37c4ee) | [![Case Study: Impact Over Time](https://no-cache.hubspot.com/cta/default/3893111/e4a59b95-0373-4f6e-bbd2-d42a92962a0a.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/e4a59b95-0373-4f6e-bbd2-d42a92962a0a) |     **Your Comments Here :** ### More Posts [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3893111/839787f4-a4fd-456f-accf-54c947026558.png)](https://cta-redirect.hubspot.com/cta/redirect/3893111/839787f4-a4fd-456f-accf-54c947026558) ![BCMIWhiteLogoSmall.png](https://blog.bcm-institute.org/hs-fs/hubfs/Blog%20Testing/BCMIWhiteLogoSmall.png?width=72&name=BCMIWhiteLogoSmall.png "BCMIWhiteLogoSmall.png") All rights reserved. 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