The book allows the reader to have an appreciation for and understanding of the key concepts and approaches of an effective communication plan during a crisis. It explains the crisis team structure and roles of the crisis communication team. It would also take the reader through issues management, risk management and relationship management and how it relates to crisis management (CM), business continuity management (BCM) and IT disaster recovery planning (DRP).
This comprehensive guide includes a practical “fast-track” how-to-do-it template so that even those without previous experience in crisis communication planning can develop their own crisis communications plan.
ISBN: 978-981-09-2671-7
Published Year: 2015
A Manager’s Guide to Implement Your Crisis Communication Plan
This book will help you to prepare and implement Crisis Communication initiatives for your organization. It will cover all the key components of Crisis Communication planning and every task that has to be undertaken to complete a Crisis Communication plan will be explained in detail. Crisis Communication deals with the reputation of the individuals as well as the organization. It is an initiative that aims at protecting the reputation of the organization and maintaining its public image.
The content of the book is to accomplish the following:
- Realize the importance of crisis communication operating alone or part of BCM, CM and DR
- Understand the framework, activities and deliverables when using the planning methodology
- Define clear objectives and scope
- Set up and establish roles and responsibilities for the team
- Assess risks, threats and issues associated with interested parties
- Identify potential crisis scenarios for which the organization should plan for
- Select a crisis communication strategy and execute the action steps
- Develop a plan structure based on best practice tools and techniques
- Understand and implement the action steps for pre-, during, and post crisis
- Identify techniques for invocation and damage control
- Identify, select and prepare a spokesperson
- Apply scenario planning to prepare for unexpected events
- Test, rehearse, and maintain the crisis communication plans
- Transform a crisis into an opportunity to enhance corporate reputation
Purchase your copy of "Manager’s Guide to Implement Your Crisis Communication Plan"now.
