Managing Your Crisis Communication Plan During A Pandemic Outbreak
During major pandemic outbreaks like the ongoing COVID-19 outbreak, organizations are better able to manage, mitigate, and respond if they have taken the necessary precautions beforehand; preparing a Pandemic Preparedness Plan, training staff on how best to respond to a pandemic, incorporating pandemic measures into their Business Continuity Plan.
However, one key preparation that is sometimes marginalized is the need for a Pandemic Crisis Communications Plan. And the importance of the Pandemic Crisis Communication Plan can be summed up in one word: reputation.
The Pandemic Crisis Communication Plan prepares the organization to safeguard the organization's reputation in multiple ways:
Establish the Crisis Communication Team with Pandemic Responsibilities
- Crisis Communications Team Leader
- Spokesperson(s)
- Media Monitoring team member
- Media Coordinator
- Social Media Coordinator
Identify the Possible Avenues of Communication
- Target Audience
- Communication Goals
- Key messages
- Customized messages for individual target audience
Prepare Standby Materials to be Sent
- Holding statements
- Press Releases
Note For Webinar Participants
This is an summary for the participants of the webinar. Thank you for your participation.
Reference Guide
Goh, M. H. (2016). A Manager’s Guide to Implement Your Infectious Disease Business Continuity Plan, 2nd Edition. GMH Pte Ltd.
Do You Want to Continue Training During A Pandemic Outbreak?
Due to the pandemic outbreak, BCM Institute will be conducting its certification courses via interactive video conferencing, online and e-learning mode. Find out more about the Business Continuity Management (BCM) and Crisis Management (CM) Blended Learning (BL) courses.
For this period, the content will include the managing and implementing of the Pandemic Influenza plans.
