[OR] [BoK 12] [CA] Apply for Certification Develop Communication Strategy

Certification Application: Using Operational Resilience Body of Knowledge 12 (OR BoK 12) as part of your experience justification 

This guide showcases how to effectively utilize Operational Resilience Body of Knowledge 12 (OR BoK 12) within your "Sustain" Phase 3 - Develop Communication Strategy Stage 12" experience justification for the certification application.

Remember, OR BoK 12 outlines the minimum expected capabilities for an OR professional.

Demonstrating Your Expertise

Ensure that the "Develop Communication Strategy" content is included in your application. Click the icon on the right to recap.

This is a brief explanation of the template provided in the certification application form (CAF)

In addition, here's how you may want to consider the following when describing your content: What was performed? and How was it carried out?

1. Contextualize: Briefly establishes the specific project or organization where you applied the principles.
   
   
2. Map stages to experience: Link each step in "Develop Communication Strategy" to a concrete example from your work. Please refer to the "Areas of Expertise for OR BoK 12 "below.
   
   
3. Provide evidence: Support your claims with tangible evidence, such as:

• Documents: Name (title and brief description) of reports, policy, proposal to management, and project plans.
• Testimonials: References from colleagues or project stakeholders.
  
  

Quantify duration: Mention your time at each stage, highlighting your dedicated engagement.  Remember to aggregate the duration to at least one year for the specialist level and three years for Expert-level application.

5. Go beyond the minimum: While meeting specific standards of BoK expectations is essential, demonstrate how you exceeded them by adding further value. Did you develop innovative approaches? Did you lead a team through the process? Share such advancements to showcase your initiative and leadership.

Areas of Expertise for OR BoK 12 [P3-S12]

	Demonstrate Your Actual "Practical" Experience and the period you execute these activities for more than one year (Specialist) or three years (Expert)
Understanding Communication Strategy	Think of a communication strategy as a roadmap! It guides how an organization shares information to achieve its goals, in this case, building operational resilience (OR).
Internal vs. External Communication	Your communication strategy needs to cater to two audiences: Internal Communication: Focuses on keeping employees informed about their roles, team interactions, and customer/service provider communication best practices within the OR program. External Communication: Ensures customers and other external stakeholders understand the organization's commitment to operational resilience and protects the organization's reputation.
The Role of the OR Communication Lead	Imagine a dedicated champion for clear communication within your OR program! Here's what this role entails: Develop and execute communication plans for OR initiatives. Collaborate across departments for clear and consistent messaging. Craft engaging content for various channels (email, intranet, presentations). Train staff on OR and their role in maintaining resilience. Stay updated on communication trends and adapt strategies accordingly. Measure communication success and recommend improvements. During disruptions, manage crisis communication strategies and guide business units on effective communication practices.
Building Your Communication Strategy	Now, let's get into the nitty-gritty of crafting your strategy! Follow these steps: Identify Stakeholders: Who needs to be informed about OR (employees, management, board, customers, partners)? Craft Clear Messaging: Develop concise messages that emphasize the importance of OR, its benefits, and stakeholder roles. Ensure consistency across channels. Choose Communication Channels: Select the most suitable channels for each audience (newsletters, intranet, email, meetings, dedicated platforms). Establish Regular Communication: Set up regular updates on program progress, best practices, and address stakeholder concerns. Seek Feedback and Encourage Dialogue: Create opportunities for stakeholders to provide feedback and participate in discussions about OR.

By demonstrating your understanding of these communication principles and the designated OR communication lead's roles, you'll convince the certification reviewers of your ability to foster a culture of transparency and engagement through effective communication.  So, go forth and communicate with confidence!

More Information About Blended Learning OR-5000 [BL-OR-5] or OR-300 [BL-OR-3]

To learn more about the course and schedule, click the buttons below for the OR-3 Blended Learning OR-300 Operational Resilience Implementer course and the OR-5 Blended Learning OR-5000 Operational Resilience Expert Implementer course.

	If you have any questions, click to contact us.