Brand Positioning
The "market space" a brand is perceived to occupy; is the part of the brand identity that is to be actively communicated in a way that meaningfully sets it apart from the competition.
The undisputed Asian expert on business continuity management
Brand Attributes
Functional or emotional associations are assigned to a brand by its customers and prospects. Brand attributes can be negative or positive and have varying degrees of relevance and importance to different customer segments.
Brand Neutral
As an independent organization, BCM Institute can work with any organisation.
Connected
BCM Institute has an established regional/national framework of both multinational and small and medium enterprises partners and organizations that pulls the best expertise in regional BCM issues and practices
Global Relevance
BCM Institute understands the growing importance and interconnectedness of Asia with the rest of the world, e.g. Massive floods in the world’s rice bowl will have profound economic implications for rice distributors across the world
BCM Institute has a cache of expertise and experience in preparing for and handling such scenarios.
Through its social media platforms, BCM Institute has its finger on the pulse of audience sentiment (e.g. Via dipstick audits) and the latest issues affecting BCM.
Brand Aspiration
Brand Aspiration is what BCM Institute would want the brand to mean to the customers.
Regional at heart, Global in Relevance
Brand Persona
1. Brand Persona or Brand Personality attributes human personality traits (seriousness, warmth, imagination, etc.) to a brand to achieve differentiation. Usually done through long-term above-the-line advertising and appropriate packaging and graphics.
2. Brand Personality is the feeling people have about a brand as distinct from what the product can do.
3. Brand Personality is the psychological nature of a particular brand as intended by its sellers, though persons in the marketplace may see the brand otherwise (called brand image).
Smart, global, up-to-date, adventurous explorer, collaborative
BCM Institute Defined
A multinational organisation with deep roots in Asia that provides expertise in the training, certifying, implementing and advancing the practice of Business Continuity Management.
