[CM] [RYT] [E1] [C11] Post Crisis - Crisis Recovery

Chapter 11

Following a crisis, an organisation must shift its focus from immediate response to recovery and longer-term resilience.

For Ryt Bank, operating within the fast-paced, trust-sensitive digital banking space, managing post-crisis recovery is essential to restoring stakeholder confidence, rebuilding operations, and enhancing future readiness.

This chapter outlines the critical elements of Ryt Bank’s post-crisis approach, in alignment with the ISO 22361:2022 guidelines, focusing on three key aspects: the transition to recovery, psychological and stakeholder support, and reputation management.

Transition from Crisis to Recovery

The successful transition from the crisis phase into recovery is marked by a shift in leadership focus—from urgent tactical response to strategic and structured restoration of operations.

Ryt Bank’s crisis management structure, based on ISO 22361 principles, includes a clearly defined Crisis Exit Criteria.

This is a formal process in which the Crisis Management Team (CMT) evaluates and agrees that the situation has stabilised sufficiently to transition from emergency response to recovery operations.

At this point, the Recovery Coordination Team (RCT), a designated group within the broader business continuity framework, assumes responsibility. This includes operational restoration, technology recovery (especially critical for a digital-first bank), and re-engagement of disrupted services.

Recovery planning for Ryt Bank involves close collaboration with IT Disaster Recovery, Facilities, and Business Units to ensure that services are restored according to agreed Recovery Time Objectives (RTOs) and Recovery Point Objectives (RPOs).

To ensure a smooth handover, a Crisis-to-Recovery Transition Report is documented, capturing the decisions made, the impacts assessed, and the residual risks to be addressed during the recovery.

The transition phase also includes a review of resources, capacity, and any lingering threats, ensuring continuity and resilience in future operations.

Psychological First Aid and Stakeholder Support

In the aftermath of a crisis, attention must turn to the human dimension. ISO 22361 emphasises the importance of psychological support as a vital part of post-crisis recovery.

Ryt Bank recognises that the emotional and mental well-being of employees, customers, and affected stakeholders is a priority.

The bank deploys Psychological First Aid (PFA) through a structured support programme coordinated by Human Resources and supported by Employee Assistance Programme (EAP) partners.

Managers are briefed and trained to recognise signs of distress and to refer team members for professional support. Internal communications play a crucial role in this process by providing reassurance, clarity, and empathy. Ryt Bank’s leadership helps to foster psychological safety and employee trust.

For external stakeholders—especially customers, regulatory bodies, and the media—the bank implements a transparent communication strategy.

This includes formal statements, updates on service restoration, and consistent messaging across social and digital platforms to prevent misinformation and maintain public confidence.

Reputation and Brand Management After a Crisis

Reputation recovery is as critical as operational recovery. For a fully digital bank like Ryt Bank, which relies on user trust and digital engagement, brand credibility must be proactively rebuilt after a crisis. ISO 22361 calls for structured communication and image restoration during this phase.

Ryt Bank activates its Reputation Recovery Plan, led by the Corporate Communications team in coordination with the Crisis Communications Lead. Key actions include:

• Issuing transparent post-crisis reports outlining the nature of the crisis, actions taken, lessons learned, and steps to prevent recurrence.
• Conducting stakeholder feedback sessions, especially with high-impact groups such as regulators, major customers, and partners.
• Leverage social media monitoring tools to track sentiment and rapidly address any misinformation or concerns.
• Initiating community and social responsibility campaigns that align with the bank’s values to rebuild goodwill.

The bank also performs a post-crisis brand audit, analysing reputational damage, stakeholder perception, and media tone. This data helps shape a longer-term brand repair strategy aligned with the bank’s digital and inclusive identity.

Summing Up ...

The post-crisis phase is not merely about resuming business as usual—it is a strategic opportunity to emerge stronger, more connected, and more trusted.

Ryt Bank’s alignment with ISO 22361 ensures a systematic approach to post-crisis recovery that prioritises operational continuity, human well-being, and brand resilience.

By embedding recovery into its organisational DNA, Ryt Bank fortifies its commitment to delivering smarter, more inclusive digital banking, regardless of the challenges encountered.

Crisis Management Blueprint for Ryt Bank
Understanding Your Organisation

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