[BCM] [FP] [E1] [C4] BC Objectives

Chapter 4

For Frasers Property

As a global player in the real estate industry, the company manages a diverse portfolio of residential, retail, commercial, industrial, and hospitality properties and businesses.

Implementing a robust BCM program is critical to safeguarding the organisation's operations, reputation, and stakeholders.

Below are the key business continuity objectives that guide Frasers Property's BCM efforts:

Safeguarding Life and Safety

Frasers Property's BCM objectives centre on protecting the health and safety of employees, tenants, customers, and visitors.

To ensure crisis readiness, the organisation prioritises proactive measures, including emergency response planning, safety training, and regular drills. Whether managing natural disasters, fires, or pandemics, safeguarding human life remains the top priority.

Minimising Business Disruptions

Frasers Property aims to minimise disruptions to its business operations during unforeseen events. The BCM framework includes comprehensive risk assessments and business impact analyses to identify critical processes and dependencies.

By implementing strategies to maintain or quickly resume operations, the company ensures the continuity of essential services, including property management, facility maintenance, and customer support.

Protecting Assets and Investments

Frasers Property manages valuable physical and financial assets as a property owner and operator.

Business continuity objectives include protecting these assets from risks such as natural disasters, cybersecurity breaches, and infrastructure failures.

The BCM strategy encompasses preventive maintenance, data protection measures, and asset recovery plans to mitigate potential losses and minimise disruptions.

Preserving Customer Trust

Customer satisfaction and trust are fundamental to Frasers Property’s success. The BCM program is designed to maintain service quality and availability during disruptions, ensuring tenants and customers experience minimal inconvenience.

This commitment strengthens the company’s reputation as a reliable and resilient partner in the real estate industry.

Ensuring Compliance with Regulations and Standards

Frasers Property operates across multiple jurisdictions, each with its own regulatory requirements.

One key BCM objective is to ensure compliance with these regulations and adherence to international standards such as ISO 22301: Business Continuity Management Systems. Compliance not only avoids legal repercussions but also enhances operational resilience.

 Supporting Sustainable Growth

Sustainability is at the heart of Frasers Property’s business strategy. The BCM program aligns with these goals by ensuring long-term operational resilience.

By integrating BCM into its organisational culture, Frasers Property supports sustainable growth and adapts to an ever-changing business environment.

Enhancing Stakeholder Confidence

A well-executed BCM program reinforces confidence among stakeholders, including investors, partners, employees, and the community.

Demonstrating preparedness and resilience assures stakeholders that Frasers Property can manage risks and deliver value, even in challenging circumstances.

Fostering a Culture of Resilience

Frasers Property’s BCM objectives include fostering a culture of resilience across the organisation. This involves continuous training, awareness programs, and collaboration among employees to ensure they are equipped to respond effectively during crises.

By embedding resilience into its corporate DNA, Frasers Property creates a unified risk management approach.

Summing Up …

Frasers Property’s business continuity objectives are carefully designed to address the challenges of a dynamic and unpredictable world.

These objectives form the backbone of its BCM strategy, from safeguarding lives to maintaining operations and building stakeholder confidence.

Through diligent planning and proactive implementation, Frasers Property ensures continuity and strengthens its position as a leader in the real estate industry.

This strategic focus on business continuity underscores Frasers Property's unwavering commitment to excellence, resilience, and sustainability. It also sets a benchmark for best practices in BCM within the property sector.

Ensuring Continuity: BCM Best Practices for Frasers Property
Understanding Your Organisation

More Information About Business Continuity Management Courses

To learn more about the course and schedule, click the buttons below for the  BCM-300 Business Continuity Management Implementer [BCM-3] and the BCM-5000 Business Continuity Management Expert Implementer [BCM-5].

 

	Please feel free to send us a note if you have any questions.