During major pandemic outbreaks like the ongoing COVID-19 outbreak, organizations are better able to manage, mitigate, and respond if they have taken the necessary precautions beforehand; preparing a Pandemic Preparedness Plan, training staff on how best to respond to a pandemic, incorporating pandemic measures into their Business Continuity Plan.
However, one key preparation that is sometimes marginalized is the need for a Pandemic Crisis Communications Plan. And the importance of the Pandemic Crisis Communication Plan can be summed up in one word: reputation.
The Pandemic Crisis Communication Plan prepares the organization to safeguard the organization's reputation in multiple ways:
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Goh, M. H. (2016). A Manager’s Guide to Implement Your Infectious Disease Business Continuity Plan, 2nd Edition. GMH Pte Ltd.
For this period, the content will include the managing and implementing of the Pandemic Influenza plans.