Case Study: Additional Information

Written by Moh Heng Goh | Mar 26, 2021 3:19:15 PM

Additional Information

AllSafe Bank’s customers are segmented into three groups: consumer, small business, and commercial. Consumers include single or household account holders with Demand Deposit Accounts (DDAs) who utilize branches to deposit and withdraw funds and who desire home mortgage or consumer loans. Small businesses and commercial accounts include companies that are sole proprietorships, partnerships, and corporations.

Both small businesses and commercial accounts utilize DDA products and transaction services, such as cash management, account reconciliation, and lockbox services. Small businesses are differentiated from commercial accounts by the size of the asset relationship. Small businesses generally are under $1 million, and commercial businesses are over $1 million.

Key customers/users (those that constitute 5 percent or more of customers/users) include:

 

Customers  Account Holders
Consumer Banking  328, 587 individual or household 
Small Business Customers 2,846 
Commercial Banking Customers 998 (greater than $1 million)


Financial auditor for current year (from 1 Jan to 31 Dec) : P&L Public Accounting