[CM] Identify Interested Parties

Stakeholders Affected by Crisis

Many parties are affected by crises. Interested Parties or Stakeholders, as shown in the figure "List of Interested Parties" below, provide a comprehensive list of individuals, interest groups, and institutions that affect or are affected by an organisation’s crisis.

It represents the diversity of perceptions the organisation must consider when formulating its CM policies.

For example, the agenda presented by customers or even an employee in a crisis will differ from that of the media. Failure to give due consideration to the latter may adversely affect how the crisis situation develops through unfavourable publicity, even though the media are external to the organisation’s crisis.

List of Interested Parties or Stakeholders (ISO 22301:2019)

Interested Parties

In ISO 22361 standard for crisis management, the analysis of stakeholders is depicted as “Interested Parties.”

Interested Parties are any person, group or entity with a genuine and direct interest. They can make the decisions that will result in a recognisable difference in the outcome of an organisation.

Stakeholder

A stakeholder (BCM Institute, 2008) is an audience member who becomes involved in the activities of an organization because they have an interest or a stake in the crisis management activities of that business. Usually, the relevant stakeholders may include:

• Company directors
• Management
• Functional managers
• Immediate supervisors
• Employees
• System designers
• information technology (IT) employees
• Technical specialists
• Designated business continuity management team

Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.

Extracted from Chapter 8: Identify Interested Parties