[CM] Step 4A: Determine Scope for Crisis Management Project

Considerations When Determining the Scope of the CM Project

Several key areas must be considered when defining the scope of an organisation's crisis management project.

Crisis Types

Identify Potential Crises

• What kind of crises is your organisation most vulnerable to?
• This could include security breaches, data loss, product recalls, natural disasters, public relations disasters, workplace violence, etc.

Prioritise by Risk

• Not all crises are created equal.
• Evaluate each crisis type's likelihood and potential impact to prioritise your planning efforts.

Stakeholders [Interested Parties]

Internal Stakeholders

• Employees, management, leadership team.
• Consider their roles, communication needs, and potential impact during a crisis.

External Stakeholders

• Customers, investors, partners, media, and the public.
• How will you communicate with them during a crisis?
• What are their potential concerns?

Response & Recovery Functions

Communication Strategy

•  How will you communicate during a crisis?
• What channels will you use?
• Who will be responsible for messaging?

Business Continuity Plan

• How will you ensure essential operations continue during a crisis? This includes IT systems, supply chains, and critical functions.

Recovery Procedures

• What steps will you take to recover from a crisis and return to normal operations?
• This includes post-crisis evaluation and learning.

Scalability & Adaptability

Plan for different Scales

• Your crisis management plan should be adaptable to handle crises of varying severity.

Regular Review and Update

• The business landscape and potential threats constantly evolve.
• Your plan should be reviewed and updated periodically.

Resource Allocation

Budget

• Consider the resources you need to implement and maintain your crisis management plan.
• This includes training, technology, and personnel.

Team Formation

• Identify the team responsible for managing the crisis plan and responding to crises.
• Define roles and responsibilities clearly.

Summing Up ...

By carefully considering these areas, you can define a project scope that is comprehensive and effective for your organisation's specific needs.

Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd

Find out more about Blended Learning CM-300 [CM-3] & CM-5000 [CM-5]

To learn more about the course and schedule, click the buttons below for the CM-3 Blended Learning or CM-300 Crisis Management Implementer course and the CM-5 Blended Learning or CM-5000 Crisis Management Expert Implementer course.