Content of Crisis Communication Plan

Structure and Content

This is a sample coverage and structure of a typical Crisis Communication Plan.

Cover Page

• Issue number
• Dates
• Key telephone alert numbers
• Document control.
• Issue and amendments.
• Revision and Distribution.

Authorisation Page

• Letter from the Chief Executive Officer

Confirmation Form

• Form to be signed by the holder of the plan

Introduction

• Policy, purpose and scope.
• Format of plan.

Roles and Responsibilities

• Crisis Communication Teams.
• Command Centre Operations Team.
• Designated spokesperson

Immediate Action Guide

• Notification and mobilisation of Crisis Communication Team.
• Interaction with Command Centre.
• Initial response guidelines.

Incident Action List (Crisis Response)

• Serious injury or accident.
• Product contamination.
• Major product recall

Communication

• Policy on information management.
• Internal.
• External.

Facilities

• Command Centre.
• Alternate Command Centre

Command Centre Operations Procedures

• Log of events or record-keeping.
• Information clearance.
• Coordinate Response Teams.
• Designate responsibilities for all levels of the organization.
• Reception and switchboard.
• Media call log information.
• Communicating with employees.
• Computer security.
• Business Continuity Plan.
• Crisis Management Plan

Contact Directory3

• Crisis Communication Team.
• Management.
• Chairman and Board of Directors.
• Government.
• Emergency services.
• Media.

Appendices

• Log of events form.
• Crisis telephone register.
• Media call log form.
• Reference material.
• Map and Plans.
• Media aids.
• Fast facts, pro forma press releases (holding statements).

Reference

Goh, M. H. (2015). A Manager's Guide to Implementing Your IT Crisis Communication Plan. Business Continuity Management Specialist Series. Singapore: GMH Pte Ltd.

Extracted from "Appendix 4: Content of Crisis Communication Plan"

More Information About Crisis Communication Blended Learning

To know more about our blended learning program and when the next course is scheduled, feel free to contact our friendly course consultant colleagues via sales.ap@bcm-institute.org.  They are the BL-CC-3 Blended Learning CC-300 Crisis Communication Implementer and the BL-CC-5 Blended Learning CC-5000 Crisis Communication Expert Implementer.