CC-5000 Crisis Communication Expert Implementer Training Roadmap [Module 4]
Description of Module 4 Course
The Module 4 helps participants understand the key elements for managing a crisis communication programme. It starts with training and awareness, identify the types of audience and their training needs, establish functional and awareness training requirements and develop corporate awareness and training methodologies and programs.
Session 1: CC Framework, Structure and Program Management
- Maintain CC Training and Awareness
- Review CC Programme
Session 2: CC Integrated and Simulation Exercises
- Conduct Advanced Level CC Testing and Exercising
- Design CC Exercise and Test Profile
- Design and Develop CC Integrated Exercise
- Design and Develop CC Simulation Exercise
CC Framework, Structure and Program Management
This module reviews the overall CC framework and clearly defines the structure (as discussed in Module 2), event flow and roles and responsibilities (as discussed in Module 3).
The competency to design and develop an organisation-wide CC training, awareness and exercising programme becomes crucial to ensure the effectiveness of the CC plan.
It creates a common understanding for the definition of crisis management, emergency management, business continuity management and addresses CC testing and exercising functionalities and CC awareness campaigns.
CC Integrated and Simulation Exercises
It does in-depth with the development of Integrated exercises. It is an advanced testing tool is introduced to the student in this module. Key test objectives are discussed, and examples are given on how integrated tests might be conducted to achieve a higher level of resiliency in the organisation.
This module describes CC simulation exercises and how these differ from other forms of tests and exercises. Tips on how to design simulation exercises will be shared as well as how these tests can be assessed. A simple template will be used in this segment of the course to help students understand the process of simulation test design.
Why Attend this Course?
The major take-away from this course is to practicum that are embedded into the four modules. Any reading and assignment required will be done off-line.
As the traditional CC function is often parked with corporate communication, public relation and sometimes, with human resources, it is proven that the appointment holders focus on the "day job" or what ids described as "peace-time." The lack of management and constant training, awareness and exercising of the key components of the CC programme becomes apparent when the CC plan is executed during a crisis.
Detailed Course Content
| Topic |
Description |
| Session 1: CC Framework, Structure and Program Management |
| Maintain CC Training and Awareness |
- Understand the key elements for training and awareness
- Identify the types of audience and their training needs
- Establish functional and awareness training requirements
- Develop corporate awareness and training methodologies and programmes.
|
| Review CC Programme |
- Review the overall CC framework
- Define the CC Team structure clear
- Review the event flow with the roles and responsibilities at ah stage of the crisis
- Create a common understanding for the definition of crisis communication, emergency management.
- Introduce the testing and exercising of CC functionalities and awareness campaigns.
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| Session 2: CC Integrated and Simulation Exercises |
| Conduct Advanced Level Testing and Exercising |
- Introduce advanced CC testing and exercising
- The different types of tests and exercises suitable for crisis communication are elucidated
- Develop end-to-end process of developing and coordinating CC exercises.
- Schedule annual exercises and over a period of time to achieve maturity of CC programme
|
| Design Exercise and Test Profile |
- Be competent to design different types of tests and exercises
- Start with basic level exercises such as Notification tests and tabletop exercises
- Be equipped with the necessary template to conduct the entire spectrum of tests and exercises
- Categorize basic and advanced level tests
|
| Design and Develop Integrated Exercise |
- Be competent to design integrated (intermediate level) exercises
- Understand the key test objectives
- Be aware of how integrated exercises are conducted to achieve a higher level of resiliency in the organisation.
|
| Design and Develop Simulation Exercise |
- Be competent to design simulation(advanced level) exercises
- Understand the process of simulation test design
- Develop test plan, scenario and evaluation criteria
- Be equipped with the professional tips on how to design simulation exercises
- Understand how these tests can be assessed
- Be able to design and develop a simple simulation exercise
- Prepare and develop a crisis simulation exercise
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Deliverables
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Able to design, develop, review and implement an effective and continuous improving CC programme
- Able to apply the knowledge into actual CM implementation and develop crisis simulation exercise.
More Information About Crisis Communication Blended Learning
To know more about our blended learning program and when the next course is scheduled, feel free to contact our friendly course consultant colleagues via sales.ap@bcm-institute.org. They are the BL-CC-3 Blended Learning CC-300 Crisis Communication Implementer and the BL-CC-5 Blended Learning CC-5000 Crisis Communication Expert Implementer.
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Please feel free to send us a note if you have any of these questions to sales.ap@bcm-institute.org |
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