CC-5000 Crisis Communication Expert Implementer Training Roadmap [Module 2]
Description of Module [Day] 2 Course
Module 2 aims to provide the participants with the knowledge to identify and categorise different types of crises through crisis risk assessment (CRA) techniques. This forms a foundation of the crisis management and communication process.
To enhance the learning experience, participants will have the opportunity to work through a crisis risk assessment template and present their work in class.
Common crisis communication strategies (CCS) will be shared with participants, and concepts will be reinforced using provided templates, discussions and presentations.
Module 2 will also provide an overview of the contents of a crisis communication plan, and how students can go about documenting the plan based on the crisis strategies developed earlier. Various components of the CC plan are discussed, along with emphasis on several key emergency procedures and SOPs.
Detailed Course Content
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Session 1
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Conduct Crisis Risk Assessment (CRA)
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- Identify the types of crises (scenario) related to your organisation
- Categorise the crisis into its category
- Identify the treatment to the crisis scenarios
- Relate to ISO 31000 Risk Management
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Understand Purpose of Business Impact Analysis
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- Learn how critical business functions, product and service are analysed and priortised
- Understand the retrieval of the BIA report from the BCM team
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Session 2
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Identify and Select Crisis Communication Strategy (CCS)
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- Understand types of crisis, business continuity and recovery strategy in response to the various crisis scenarios
- Execute steps and options for crisis communication strategy
- Select appropriate CC strategy
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Implement Crisis Communication Plan (CC Plan)
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- Determine major CC plan component and its design
- Develop CC plan and procedures
- Identify emergency and crisis responses
- Understand CC plan content and templates
- Implement crisis communications strategy
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Exercise and Test CC Plan
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- Categorize basic and advanced level tests
- Implement notification test and tabletop exercises
- Execute CC team level exercises
- Develop test plan, scenario and evaluation criteria
- Relate to ISO 22398 Societal Security - Guidelines for Exercises
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Deliverables
Participants should be able to manage and deploy all the CC templates in their organization. They are:
- Crisis Risk Assessment
- Business Impact Analysis (Preview to content)
- Crisis Communication Strategy
- Crisis Communication Plan
- Testing and Exercising (Review of templates)
More Information About Crisis Communication Blended Learning
To know more about our blended learning program and when the next course is scheduled, feel free to contact our friendly course consultant colleagues via sales.ap@bcm-institute.org. They are the BL-CC-3 Blended Learning CC-300 Crisis Communication Implementer and the BL-CC-5 Blended Learning CC-5000 Crisis Communication Expert Implementer.
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Please feel free to send us a note if you have any of these questions to sales.ap@bcm-institute.org |
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