Proper communication during a Pandemic Influenza-Infectious Disease (PF-ID) Outbreak is an incredibly vital part of how a organization successfully navigates the uncharted waters of surviving the economic hardships inevitably caused by a Pandemic Outbreak.
As the pandemic outbreak evolved, this is a series of discussion will be on the Pandemic Preparedness and Business Continuity and Crisis Management perspectives.
Strong Communication principles can safeguard employees, reduce the chance of infection, and keep operations running smoothly even while the proper measures are in place, while weak communication can lead to employees taking unnecessary risks in a time of heightened danger.
Communication with stakeholders during a Pandemic Outbreak can be divided into two distinct categories of stakeholders.
For internal stakeholders, it is important that each and every staff member of the organization understands how to conduct themselves during a Pandemic Crisis. Depending on the current state and severity of the Pandemic, employees should be informed of measures put in place, such as split teams and temperature screening stations at all building entrances.
For external stakeholders like the media, the organization will put out news of the measures in place to keep their employees safe to reassure the general public that everything is being done to safeguard lives and ensure the infectious disease is not being spread within the walls of an organization
Managing the relationship of both groups is a key priority task during a crisis. In retrospect to communicating during a pandemic outbreak, have we considered:
Goh, M. H. (2016). A Manager’s Guide to Implement Your Infectious Disease Business Continuity Plan, 2nd Edition. GMH Pte Ltd.
For this period, the content will include the managing and implementing of the Pandemic Influenza plans.