[CM] [SMU] [C1] Introduction: Managing the Unexpected at SMU

Chapter 1: Introduction - Managing the Unexpected at SMU

Purpose and Structure of the Crisis Management eBook for SMU

BCM Institute develops this eBook as a comprehensive guide for Singapore Management University (SMU) on developing, implementing, and maintaining an effective Crisis Management (CM) Plan.

Disclaimer

This eBook is intended for internal and educational purposes only for BCM Institute. The content is based on publicly available information and is not endorsed or authorised by SMU.

While every effort has been made to ensure accuracy, the information provided may need to be more comprehensive and up-to-date. It is not intended to be a substitute for professional advice. 

Proper Usage of Guidebook

This guidebook is a value-added service from BCM Institute that provides SMU with a contextualised version of its CM implementation.

It should only be used in conjunction with BCM Institute's training and not as a standalone. Its objective is to support CM training and the visual training session provided by BCM Institute.

The Importance of Crisis Management in a University Setting

Singapore Management University (SMU) is a leading institution of higher learning that operates in a dynamic and complex environment.

Universities are hubs of intellectual exchange, innovation, and community engagement.

However, they are also susceptible to crises—from natural disasters and cyber threats to reputational challenges and public health emergencies.

Effective crisis management planning is an administrative function and a strategic imperative to safeguard SMU's mission, stakeholders, and operations.

Purpose of This eBook

This eBook, Managing the Unexpected: Crisis Management Planning for SMU, is designed to provide a comprehensive crisis management guide tailored to a university environment.

It aims to equip SMU leadership, faculty, staff, and students with the knowledge and strategies to effectively navigate and mitigate crises.

This resource ensures that SMU is well-prepared to manage the unexpected by outlining structured methodologies, governance frameworks, and best practices.

Understanding Crisis Management

Crisis management is preparing for, responding to, and recovering from disruptive incidents threatening an organization's objectives.

It requires a proactive approach integrating risk assessment, response planning, communication strategies, and post-crisis recovery mechanisms.

In a university setting, where diverse stakeholders are involved, crisis management must be robust and flexible, ensuring continuity of education and institutional integrity.

Overview of This eBook

This eBook is structured into several key sections, each addressing a critical aspect of crisis management at SMU:

1. Understanding Your Organisation: Singapore Management University (SMU)

• This section overviews SMU’s organisational profile, key stakeholders, crisis management (CM) goals, and critical business functions.
• It also examines the university’s risk landscape, highlighting potential crisis scenarios.

1. Outline the Crisis Management Framework for SMU

• This chapter introduces key crisis management principles, governance structures, the roles and responsibilities of the Crisis Management Team (CMT), and strategies for effective crisis communication.
• Additionally, it discusses collaboration with external agencies and stakeholders.

1. Crisis Management vs. Business Continuity Management

• While both disciplines aim to enhance resilience, this section distinguishes between crisis management and business continuity management at SMU, clarifying their respective scopes, objectives, and interdependencies.
• It also differentiates crisis scenarios from disasters within the university setting.

1. Crisis Management Planning Methodology - A Seven-Phased Approach

• This chapter outlines a structured methodology encompassing:
  • Project Management
  • Crisis Scenario Risk Analysis and Review
  • Business Impact Analysis
  • CM Strategy
  • CM Plan Development
  • Testing and Exercising
  • Program Management

1. Pre-Crisis - Risk Identification and Crisis Preparedness

• This section explores risk assessment techniques, scenario planning, and the implementation of early warning systems.
• This is to ensure SMU is equipped to detect and mitigate emerging threats.

1. During Crisis - Crisis Response and Decision-Making

• This chapter covers activation protocols, incident command structures, response procedures for various crisis scenarios, and effective internal and external communication strategies during a crisis.

1. Post-Crisis - Transition from Crisis to Recovery

• Once the crisis subsides, universities must focus on recovery.
• This section examines the transition process, psychological first aid for stakeholders, and brand management to rebuild reputation and trust.

Who Should Read This eBook?

This eBook is intended for a broad audience within SMU, including:

• University Leadership and Administrators: Responsible for policy-setting, decision-making, and strategic crisis response.
• Faculty and Staff: Key players in implementing crisis response measures and ensuring student safety.
• Students and Student Leaders: Understanding crisis management empowers students to take informed actions during emergencies.
• Security and Emergency Response Teams: The first crisis responders responsible for incident containment and mitigation.
• External Stakeholders and Partners: Including government agencies, industry collaborators, and community organizations involved in crisis response and recovery efforts.

Moving Forward and Summing Up ...

Managing crises effectively determines an institution’s resilience and long-term sustainability.

By investing in robust crisis management planning, SMU ensures it remains prepared to navigate uncertainties, protect its community, and uphold its commitment to excellence in education and research.

As you progress through this eBook, you will gain insights into best practices, structured approaches, and real-world applications to strengthen crisis preparedness and response at SMU. Let's begin the journey of managing the unexpected.