[CM] Defining the Objectives for a Crisis Management Program

Defining the Objectives for a Crisis Management Program

Establishing clear objectives is critical to building a solid crisis management program. The primary focus should be ensuring people's safety and minimizing disruption to core business functions.

This includes implementing emergency protocols and having backup plans for data and systems.

Beyond immediate response, crisis management objectives encompass protecting the organisation's reputation and the well-being of stakeholders.

Effective communication, transparency, and regulation compliance are crucial to maintaining trust and minimising negative impacts.  

The program should also strive for continuous improvement by learning from each crisis and adapting to strengthen future preparedness.

Life Safety

• Ensure the safety and well-being of employees, customers, and the public during a crisis.
• Implement protocols for evacuation, sheltering in place, and medical care.

Business Continuity

• Minimise disruption to critical business operations during and after a crisis.
• Maintain essential services and minimize financial losses.
• Implement backup and recovery plans for data and systems.

Reputation Management

• Protect the organisation's reputation during a crisis.
• Communicate effectively and transparently with stakeholders.
• Mitigate negative media coverage and public perception.

Stakeholder Protection

• Safeguard the interests of all stakeholders, including employees, customers, investors, and the community.
• Provide timely and accurate information to stakeholders during a crisis.
  Address concerns and minimize negative impacts.

Regulatory Compliance

• Ensure compliance with all relevant laws and regulations during a crisis response.
• Understand reporting requirements for specific types of crises.
• Avoid legal or financial penalties for non-compliance.

Learning and Improvement

• Learn from each crisis experience to improve future preparedness.
• Conduct post-crisis reviews to identify weaknesses and areas for improvement.
• Implement changes to the crisis management program based on lessons learned.

Resource Optimisation

• Utilise resources efficiently during a crisis response.
• Prioritise critical tasks and allocate resources accordingly.
• Minimise unnecessary costs associated with crisis management.

Resource

Goh, M. H. (2016). A Manager’s Guide to Implement Your Crisis Management Plan. Business Continuity Management Specialist Series (1st ed., p. 192). Singapore: GMH Pte Ltd.

Extracted from Analyse and Evaluate Sources of Risk

More Information About Crisis Management Courses

To learn more about the course and schedule, click the buttons below for the  CM-300 Crisis Management Implementer [CM-3] and the CM-5000 Crisis Management Expert Implementer [CM-5].