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[BL-CC-3] What is the Course Content for the CC-300 Blended Learning?

This is an intermediate crisis communication (Course code: BL-CC-300) course as it provides the opportunity to practice the essential concepts of crisis risk assessment, crisis strategy, Crisis Communication Plan (CC Plan), testing and exercising via hands-on assignment and facilitated online discussion and presentation sessions.


Aqmar Azizi

Classroom and Blended Learning Usually, the CC-300 course is a 2-day intermediate crisis communication (CC) classroom-based course. The course code is CC-300 or Crisis Communication Implementer Course.  The launch of the blended learning course is similar in content except that the course delivery is via E-Learning and web conferencing. 

 

New BCM Planning MethodologyParticipants will follow be given the opportunity to practice the fundamental concepts of implementing a crisis management plan.  The content is aligned with the BCM planning methodology.   

Each of the CC planning phases is aligned as follows: 

  1. Crisis risk assessment [risk analysis and review RAR],
  2. business impact analysis BIA
  3. Crisis strategy [business continuity strategy BCS]
  4. Crisis Communication Plan [Plan development PD]
  5. Testing and exercising [TE]

The three phases highlighted in bold are executed via hands-on and interactive sessions with fellow participants from various industries on the 2nd day of the course. 

Participants are expected to complete actual RAR, BIA, BCS and PD templates using your organization examples.

CC-300 Course Content

This hands-on practice would be facilitated by industry practitioners that include current senior CC and CM practitioners and vice presidents from global international institutions and many other commercial environments implementing CC and BCM.

Day 1 of CC-300 Course: Onsite Vs E-learning

At the end of module 1 of the course, participants will be required to complete the E-learning module which is identical in content to the CC-200 Crisis Communication Planner course.  Candidates who achieve a passing score of 75% or higher are eligible to proceed to the next module within the E-learning module.  Upon completion, candidates will be awarded the BCM Institute’s Business Communication Certified Planner (CCCP) accreditation.

Examination (Onsite) Vs Facilitated Assignment

Instead of attempting the 2 and 1/2 hour qualifying Crisis Communication Certified Specialist (CCCS) exam, participants will be required to complete their assignment on the four major stages of the BCM implementation process.  In the classroom-based course, participants are required to sit for the CCCS exam which is a 100-Multiple Choice Question (MCQ). 

Assignment Submission

The assignment will be submitted and reviewed by the facilitator.  Upon completion and review of each submission such as RAR, BCS and finally, BC Plan, the candidate can proceed to apply for his or her CCCS certification.

Objectives

Attending the course will provide the participants with the pertinent skills and knowledge, empowering them to:CC-300-3D-Cover-228x300

  • Understand the activities and key deliverables with the CC planning methodology.
  • Identify and assemble the CC team members.
  • Assign the roles and responsibilities for each of the CC team members.
  • Identify audiences, stakeholders and interested parties.
  • Link crisis communications within and outside of the organization.
  • Perform a risk assessment to identify the possible threats and incident scenarios such as riots, supply chain disruptions and product recalls.
  • Establish the level of crisis.
  • Identify and develop the relevant CC strategies.
  • Understand media handling principles.

Participants

This course is designed for professionals from the BC, CM, DR, risk management, quality assurance, facility and security disciplines, assigned or responsible or is part of the crisis communication function. 

Crisis Communication Certification

CCCS-2CC Certified Specialist (CCCS) certification is awarded to participants who successfully completed Module 1: E-learning and Module 2: Facilitated Online Workshop.  They are required to submit an application detailing at least 1 year of CC or related CM experience.

Note that the application processing fee payment of Singapore Dollar or SGD 75 is already incorporated into the fees. The reason is that the candidate will need to make one payment for the entire process and this differs from the classroom-based course.

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Frequently Asked Questions?

 
These are typical questions asked when you are first looking to attend a BCM Blended Learning course.
FAQ CC-300 BL-CC-3
 
 

Please feel free to send us a note if you have any of these questions to sales.ap@bcm-institute.org

 
 
 
 
 
 

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